By Wallace Witkowski, MarketWatch

SAN FRANCISCO (MarketWatch) -- With another earnings season almost in the can and stocks near record highs, economic recovery here and abroad needs to do more heavy lifting for stocks to move forward, according to analysts.

With nine-tenths of the S&P 500 Index (SPX) having reported earnings this season, 72% of companies have beaten the Wall Street earnings consensus, just under the 73% four-year average, Some 54% have beaten the revenue estimate, below the four-year average of 58%, according to John Butters, senior earnings analyst at FactSet.

Stocks hit highs on Aug. 2-- right as the peak of earnings season drew to a close--with the S&P 500 Index finishing that day at its intraday high of 1,709.67. The index has slipped 1.1% in the meantime, and the next few weeks could sour sentiment further as more and more retailers report. Department stores and general merchandise operators, in particular, are expected to hand in earnings declines.

High-profile retailers reporting this week include Macy's Inc. (M) on Wednesday, with Wal-Mart Stores Inc. (WMT), Kohl's Corp.(KSS) , and Nordstrom Inc. (JWN) on Thursday. Also, Dow industrials component Cisco Systems Inc. (CSCO) reports on Wednesday.

It's getting harder to squeeze profits from revenue

Since the financial crisis, companies have become adept at squeezing more and more profit from every dollar in precious revenue, making for profit margins that are near record highs.

That squeezing has sustained profit margins at their current high rates, but it's not sustainable without appreciable revenue growth, according to Russ Koesterich, global head of investment strategy for iShares at Blackrock.

"The next leg is going to have to be top-line growth, not just here but globally," Koesterich said. Low interest rates, cheaper labor costs, and lower commodities prices have allowed for those margins in a slow growth environment, Koesterich said. But as interest rates rise and wage growth becomes more of an issue, revenue growth is going to be needed even more to drive profits.

While some corporate commentary has hinted that conditions in Europe and China are improving, a look at second-quarter data from Thomson Reuters shows that's not a broad sentiment.

According to Thomson Reuters, S&P 500 companies that derive more than half of their revenue from the U.S. have had earnings-per-share growth of 7.6% and revenue growth of 3.5%. On the other hand, companies getting less than half of their revenue domestically, have seen earnings-per-share decline by 4.9% and revenue fall 3.2%.

Profit beats getting slimmer

One sign that record profit growth is slowing is the amount by which companies are topping traditionally lowered Wall Street estimates.

Companies that beat earnings estimates are doing so by some of the thinnest margins since 2008. The average beat this season is 2.5% above expectations, compared with the average 4.3% over the past year and 7% average over the past four years, according to FactSet's Butters.

And analysts are sticking to their habit of lowering expectations. The third-quarter growth rate is estimated at 4.3%, compared to a 6.7% estimate on June 30, according to FactSet.

Even so, earnings are still on track for another record high this season. The blended earnings growth rate is on track for a 2.1% gain -- or a 3.1% loss if you exclude financial company earnings -- with a blended revenue growth rate on track for a 1.8%, above the 1.2% expectation at the end of the second quarter, according to FactSet data.

The negative outlook for the third-quarter is also on par for the short term but well above the five-year average. So far, 68 out of the 85 S&P 500 companies providing a third-quarter earnings outlook, or 80%, have given one that falls below the Wall Street consensus, according to FactSet. At this point during the first-quarter earnings season, negative outlooks made up 79% of guidance with the five-year average being 62%.

Stock prices need more support from the economy

Current stock prices are going to need more robust profit growth or economic validation to support prices, said Mark Luschini, chief investment strategist at Janney Montgomery Scott.

That sort of economic validation has to come in the form of stronger manufacturing and services data, leading indicators, and new orders activity, he added. Also, investors will get a glimpse of domestic economic conditions from retailers reporting in the next few weeks.

"There's a concern of a bifurcated recovery," Luschini said, where even the slow economic recovery becomes more a reflection of affluent individuals seeing the value of their assets grow while less affluent individuals see their wages stagnate. Luschini said he'll be paying particular attention to the NFIB small business index survey for August for hiring expectations and data on borrowing activity.

Economic data on deck this week includes retail sales figures on Tuesday with inflation data on Wednesday and Thursday. Also on Thursday, data is released on regional manufacturing conditions in New York and Philadelphia. A slew of housing data comes out on Thursday and Friday, and August consumer sentiment data is released on Friday.

 
 

Then, there's September to think about

With stock prices near record levels, investors are going to need good economic news to prop valuations up as autumn comes to bear on the market.

Given the market is already discounting expected tapering in the fall, the Federal Reserve's Federal Open Market Committee meeting in September may become a non-event, Blackrock's Koesterich said.

That doesn't mean that other headwinds aren't around. As Koesterich points out, September has historically been the worst month for markets globally. Plus, German elections could introduce uncertainty into coalition efforts to repair Europe's economy, and the U.S. budget and debt-ceiling debates will likely shake things up before the end of the fiscal year on Sept. 30.

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