SEATTLE, Dec. 18, 2013 /PRNewswire/ -- Shoefitr
(www.shoefitr.com), which provides improved fit and sizing
information for customers buying shoes online, has partnered with
Nordstrom, Inc. (NYSE: JWN) to help customers shopping on
Nordstrom.com find the right fit. As part of the partnership,
Nordstrom has also made an investment in Shoefitr.
The capability is now live on Nordstrom.com and uses Shoefitr's
3-D imaging software to provide size and fit recommendations on
some of the company's most popular shoe styles that the customer is
interested in buying.
"We build products that give online shoppers an experience that
mimics the tactile comparisons customers value in-store and provide
guidance similar to what they would receive from store employees,"
said Matt Wilkinson, CEO of
Shoefitr. "The result is a more personalized, informative and
engaging shopping experience."
"We started as a shoe store and shoes have always been core to
our business," said Jamie Nordstrom,
president of Nordstrom Direct. "We know our customers love to buy
shoes in our stores or online. Our goal is to offer the kind of
selection, sizes and service to make sure our customers find shoes
that fit properly. Shoefitr's technology is one of the ways we're
bringing that focus on fit to help customers shopping online. We
think ultimately this will add to their confidence about buying
shoes from us online."
About Shoefitr
Shoefitr (www.shoefitr.com) is the global leader in virtual
footwear fitting and has built the world's largest database of
footwear measurements. Brands such as Saucony, Heels.com,
Soccer.com,and others use Shoefitr's technology to provide online
customers with reliable fit information while helping retailers
reduce fit-related returns and increase sales. Shoefitr uses
3-D imaging to create a database of internal shoe measurements for
various manufacturers' styles and product lines. The app
allows customers to compare the size and shape of a shoe they want
to purchase online to predict a comfortable fit.
About Nordstrom
Nordstrom, Inc. is one of the leading fashion specialty retailers
based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 261 stores
in 35 states, including 117 full-line stores, 141 Nordstrom Racks,
two Jeffrey boutiques and one clearance store. Nordstrom also
serves customers through Nordstrom.com and through its catalogs.
Additionally, the company operates in the online private sale
marketplace through its subsidiary HauteLook. Nordstrom, Inc.'s
common stock is publicly traded on the NYSE under the symbol
JWN.
MEDIA CONTACTS:
Brooke White
Nordstrom, Inc.
(206) 303-3030
Brooke.White@nordstrom.com
Matt Wilkinson
Shoefitr
(908) 507-0985
matt@shoefitr.com
(Logo: http://photos.prnewswire.com/prnh/20001011/NORDLOGO)
SOURCE Nordstrom, Inc.