SEATTLE, May 19, 2015 /PRNewswire/ -- Nordstrom,
Inc. (NYSE: JWN) today launched TextStyle at all of its 116
U.S. Nordstrom stores. TextStyle is a seamless, secure way
for customers to make curated purchases from their salesperson or
personal stylist using text messaging. With the launch of
TextStyle, Nordstrom is now the only retail company in the U.S.
that offers customers who opt in the ability to shop and buy with a
text message.
In 2014, the retailer launched NEXT, an opt-in, secure
one-to-one service that lets Nordstrom customers who prefer texting
to communicate with their salesperson using their smartphone.
TextStyle leverages the security, privacy and capabilities built
into the Nordstrom NEXT texting service.
"TextStyle is an important step forward in our continued efforts
to develop ways to serve customers on their terms," said Jamie
Nordstrom, president of stores. "For customers who prefer text
messaging, TextStyle is a way for our salespeople to provide a
personalized styling experience and for customers to view and buy
seamlessly with the convenience and simplicity of a text message,
wherever and whenever they like."
How to use TextStyle
- Customers using their NEXT texting account opt-in to use
TextStyle.
- Using TextStyle, a customer or salesperson sends a private text
message with a description or photo of a product.
- If the customer likes any of the recommended items, they can
purchase by simply replying "buy" plus a unique code.
- The purchase is completed using the customer's Nordstrom.com
account information.
- Items ship directly to the customer with Nordstrom free
standard delivery.
TextStyle and NEXT are built with the customer privacy and
security in mind. NEXT is an opt-in-only texting platform developed
by Nordstrom and Twilio that provides Nordstrom salespeople a
unique 10-digit number for one to one text communication with their
customers.
About Nordstrom
Nordstrom, Inc. is a
leading fashion specialty retailer based in the U.S. Founded in
1901 as a shoe store in Seattle, today Nordstrom operates 304
stores in 38 states and Canada.
Customers are served at 118 Nordstrom stores in the U.S. and
Canada; 178 Nordstrom Racks
stores; two Jeffrey boutiques; and one clearance store.
Additionally, customers are served online through Nordstrom.com,
Nordstromrack.com and HauteLook. The company also owns Trunk
Club, a personalized clothing service serving customers online at
TrunkClub.com and its five clubhouses. Nordstrom,
Inc.'s common stock is publicly traded on
the NYSE under the symbol JWN.
MEDIA CONTACT:
Dan Evans
Nordstrom, Inc.
(206) 303-3036
Dan.Evans@nordstrom.com
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SOURCE Nordstrom, Inc.