SEATTLE, June 26, 2017 /PRNewswire/ -- Leading
fashion specialty retailer Nordstrom, Inc. announced the launch of
its 2017 Anniversary Sale marketing campaign, which debuts today in
the U.S. and Canada. The company
partnered with six artists, designers and stylemakers as brand
ambassadors for the sale, which takes place from July 21 through August 6.
Anniversary Ambassadors include Russell Wilson, co-founder of Good Man
Brand, entrepreneur, Super Bowl Champion and Franchise NFL
Quarterback; Ashley Graham,
model, body activist, author and designer of Ashley Graham
lingerie; actor, singer, dancer and author Taye Diggs; actress and aspiring recluse
Hana Mae Lee; choreographer
and dancer Keone Madrid (with
wife and dance partner, Mari); and artist and textile designer
Kindah Khalidy.
The company looked for a diverse group of individuals who are
renowned in their field, passionate about what they do and thought
would appeal to customers.
The Nordstrom Anniversary Sale originated in the 1960's and is
the company's biggest event of the year featuring brand-new
merchandise for men, women and kids at super-sale prices for a
limited time – prices go back up after two weeks.
"Our Anniversary Sale is one of the most exciting Nordstrom
events of the year for our customers" said Nordstrom Executive Vice
President and Chief Marketing Officer Scott
Meden. "It's a sale like no other. We're thrilled to make it
come to life with this campaign, and to showcase new arrivals from
our hottest fashion brands in partnership with our
ambassadors."
The campaign will feature sale picks from brand ambassadors in
the Anniversary Sale catalog and online at
nordstrom.com/anniversarysale. The campaign was shot in-house and
also includes videos that will be posted on Nordstrom.com and the
retailer's social platforms. Advertising components include
digital, print, out of home, as well as store windows and in-store
displays.
"I love the Nordstrom Anniversary Sale because you can find all
of the quality brands you love at such great prices," said
Nordstrom Anniversary Sale Ambassador Ashley Graham. "I like to shop investment
pieces, like designer bags and shoes, and it's also a great time to
stock up on well-fitting bras because they are the foundation to
every outfit."
"This year I am especially excited for the Anniversary Sale,"
said Russell Wilson, Nordstrom
Anniversary Sale Ambassador. "Shopping at Nordstrom is always fun
and easy, and who doesn't love finding the newest styles of the
season. What an honor for Good Man Brand to have been selected to
be a part of this event alongside some the best and biggest brands
in the world."
To view additional images, videos and interviews with all six
Nordstrom Anniversary Sale ambassadors, visit
https://blogs.nordstrom.com/fashion/ and
nordstrom.com/anniversarysale.
Nordstrom first launched its Anniversary Sale brand ambassador
campaign in 2016 and featured actress and designer, Melissa
McCarthy; Dallas Wings point guard, All-Star player
Skylar Diggins; actor, artist and
activist, Rhi Blossom; activist and founding editor
of SUNU: Journal of African Affairs, Critical Thought
+ Aesthetics Amy Sall; Australian model Fernanda
Ly; YouTube star Joey Graceffa and
musician Jon Batiste.
About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in
the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores
in 40 states, including 122 full-line stores in the United States, Canada and Puerto
Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and
two clearance stores. Additionally, customers are served online
through Nordstrom.com, Nordstromrack.com and HauteLook. The company
also owns Trunk Club, a personalized clothing service serving
customers online at TrunkClub.com and its seven clubhouses.
Nordstrom, Inc.'s common stock is publicly traded on the NYSE under
the symbol JWN.
CONTACT:
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Anya
Pavlovic
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Nordstrom,
Inc.
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206.303.3015
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visit:http://www.prnewswire.com/news-releases/russell-wilson-ashley-graham-taye-diggs-and-more-team-up-with-nordstrom-to-celebrate-the-retailers-one-of-a-kind-anniversary-sale-300479199.html
SOURCE Nordstrom, Inc.