SEATTLE, March 8, 2018 /PRNewswire/ -- To further
meet the needs of today's customer, Nordstrom continues to make
investments in evolving the customer experience, with a strong
emphasis on integrating technology across its business. To support
these efforts, Nordstrom announced it has closed deals to acquire
two leading retail technology companies: BevyUp, the innovators
behind a digital selling tool, and MessageYes, a platform rooted in
conversational commerce.
"The retail environment is changing faster than ever, but the
value of service, speed, convenience and newness remain constant,"
said Brian Gill, technology senior
vice president at Nordstrom. "To continue to be successful into the
future, we need to invest in technologies that will enable us to
deliver on those qualities and better serve customers in a
digitally-connected world."
The two deals are a part of the retailer's innovative approach
to creating a seamless shopping experience for customers. To serve
customers on their terms, Nordstrom is looking at ways technology
can support the evolution of the customer experience.
"We're investing in providing our salespeople with a mobile
suite of capabilities that enables them to be relevant, informative
and accessible to our customers," said Gill. "As a leader in retail
technology and an existing Nordstrom partner, BevyUp is uniquely
positioned to help us deliver for our people and our
customers."
BevyUp's digital selling platform will be incorporated into a
new, integrated mobile Nordstrom employee app that will be rolled
out in the coming year.
"BevyUp was founded on the simple idea that retailers could
develop meaningful connections with their customers. We've helped
revolutionize the customer experience by extending a salesperson's
relationships beyond the confines of brick-and-mortar stores.
Becoming a part of the Nordstrom team gives us the opportunity to
take our combined efforts even farther," said Mauricio Cuevas, founder and CEO of BevyUp.
"MessageYes marks a meaningful addition to our existing depth of
talent and experience in engineering, data science and machine
learning – all skills that are essential to our future growth,"
said Gill. "We share the same vision for the future of retail, and
their team will accelerate our efforts to deliver a meaningful,
personalized experience for our customers."
"Personalized shopping has long been our focus, and it's
something that's been core to Nordstrom since they were founded
back in 1901," said Dave Cotter,
founder and CEO of MessageYes. "Nordstrom has succeeded in building
emotional relationships with their customers – creating connections
that go well beyond a transaction. When we started MessageYes,
that's exactly what we wanted to do. Joining Nordstrom enables us
to take a lot of our concepts and integrate them across all of the
channels Nordstrom uses to serve customers."
ABOUT NORDSTROM
Nordstrom, Inc. is a leading
fashion retailer based in the U.S. Founded in 1901 as a shoe store
in Seattle, today Nordstrom operates 366 stores in
40 states, including 122 full-line stores in the United
States, Canada and Puerto Rico; 232 Nordstrom Rack
stores; two Jeffrey boutiques; two clearance stores;
seven Trunk Club clubhouses; and its Nordstrom Local
service concept. Additionally, customers are served online through
Nordstrom.com, Nordstromrack.com, HauteLook and TrunkClub.com.
Nordstrom, Inc.'s common stock is publicly traded on
the NYSE under the symbol JWN.
ABOUT BEVYUP
BevyUp is enhancing the omnichannel
experience by extending sales associates' customer relationships
beyond brick-and- mortar stores. Stylists use BevyUp's mobile
clienteling app, Style Boards, to provide their customers with a
personalized, omnichannel experience unlike any other in the
market. BevyUp's retail customers are based in both Europe and North
America, and include many publicly-traded, mid-cap and
enterprise-level companies. Founded in 2012, BevyUp continues to
grow their services to meet the needs of the retail industry.
BevyUp is located in the retail technology and eCommerce innovation
epicenter, Seattle, WA.
ABOUT MESSAGEYES
MessageYes' mission is to help people
effortlessly discover and purchase items they love using their
mobile phones. MessageYes is the first platform to offer
frictionless e-commerce over mobile messaging for brands looking to
engage and transact directly with their customers. Leveraging
artificial intelligence (AI), human-assisted AI, and integrated
payments, the MessageYes platform learns from customer feedback to
make the experience serendipitous to each person and brand. Message
recipients simply reply "Yes" to instantly buy from their mobile
phones.
Karin Muskopf
Nordstrom, Inc.
nordstrompr@nordstrom.com
877-746-6228
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SOURCE Nordstrom, Inc.