SEATTLE, May 24, 2021 /PRNewswire/ -- Nordstrom announced
today that BP. – a Nordstrom Made brand designed for young adults –
is introducing an ongoing collaboration with WILDFANG – a brand
that challenges stereotypes and gender norms. BP. + WILDFANG is
designed for women-identified customers, and will feature
jumpsuits, button ups, blazers, statement tees and accessories in a
body-diverse size range from $12-$89.
The BP. and WILDFANG teams have been working over the last 18
months to develop not only a product collaboration, but an
immersive partnership that includes gender knowledge trainings for
employees, product research, social responsibility initiatives and
marketing research. This work will culminate with a series of BP. +
WILDFANG collections beginning in May
2021, each complimented with employee trainings.
"WILDFANG shares in our commitment to our customers through
service, quality product and a personalized shopping experience,"
said Jen Jackson Brown, EVP and
president of Nordstrom Product Group, Nordstrom, Inc. "This
collaboration between BP. and WILDFANG allows us to educate our
employees in order to serve our customers in new and relevant
ways."
The collection reflects silhouettes that are created to be
versatile yet functional. The fit of each piece was carefully sized
for a variety of body shapes with the intention of making a
collection that could be worn by women-identified customers who
want to push boundaries of their style and challenge gender norms.
Everything from the position and depth of pockets to the widths and
lengths of sleeves were methodically designed with inclusive
styling in mind.
The employee trainings feature educational content on gender
nonconforming styling and inclusive customer engagement and have
been happening over the last six months to ensure all employees are
equipped to best serve customers before the product has launched in
stores or online.
"At WILDFANG, we believe that the fashion industry has clung to
outdated gender norms for far too long," said Emma Mcilroy, CEO and co-founder of WILDFANG.
"We are challenging the idea that women have to dress a certain
way, act a certain way or have a certain type of job. We are
working hard to make the industry more inclusive with every element
of our partnership with Nordstrom."
Nordstrom is giving five percent of total sales from the BP. +
WILDFANG collection to Year Up as part of the collaboration.
Nordstrom will partner with Year Up to create a workforce
development program that provides space and opportunity for Black,
LatinX and Queer communities, while also developing a systemic
pathway for new talent to come into the fashion industry through
its own Nordstrom Made brands.
Additional details on this collaboration, similar launches
and Nordstrom's commitment to community through
diversity, inclusion and belonging can be found on
the Nordstrom Press Room.
ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion retailer based in the U.S.
Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 357 stores
in the U.S. and Canada, including
100 Nordstrom stores; 248 Nordstrom Rack stores; two clearance
stores; and seven Nordstrom Local service hubs. Additionally,
customers are served online through Nordstrom.com, Nordstrom.ca,
NordstromRack.com and TrunkClub.com. Nordstrom, Inc.'s common stock
is publicly traded on the NYSE under the symbol JWN.
ABOUT WILDFANG
WILDFANG is a fast-growing fashion
lifestyle brand headquartered in Portland, OR, which exists to challenge gender
norms in fashion and beyond. WILDFANG offers iconic gender-fluid
styles like coveralls, blazers and button ups. WILDFANG has stores
in Portland and Los Angeles, and has built a strong community,
including some well-known celebs.
Media Contact
Meliz Andiroglu
NordstromPR@Nordstrom.com
1-877-746-6228
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SOURCE Nordstrom, Inc.