NEW YORK, Aug. 22, 2012
/PRNewswire/ -- Featuring the tagline "Wear Your Voice," the
Kenneth Cole F-W 2012 ad campaign focuses on the idea that fashion
is a powerful communication vehicle, and that clothing choices say
a lot about you as an individual, so control the message you send,
tell the world who you are…WEAR YOUR VOICE.
To view the multimedia assets associated with this release,
please click
http://www.prnewswire.com/news-releases/kenneth-cole-launches-f-w-2012-ad-campaign--new-kenneth-cole-collection-microsite-166937856.html
(Logo: http://photos.prnewswire.com/prnh/20111101/MM98089LOGO
)
The campaign was shot in New York
City by fashion photographer and filmmaker Sharif Hamza (whose previous work has
appeared in the pages of Vogue Paris, Vogue Russia, LOVE, Dazed
& Confused, and Interview). Featuring supermodel
Julia Stegner and Jon Kortajarena,
the imagery depicts the brand's juxtaposing elements. Its downtown
style is articulated through the use of industrial materials and
contrasting shapes – a combination of modern utilitarian styling
mixed with subtle touches of sophistication infuse the campaign
with an air of power, sexuality, and strength.
Breaking in the September issue of national magazines including
Vogue, Elle, InStyle, and Details, as well as on kennethcole.com,
the campaign will feature key pieces from both the Kenneth Cole New
York, and the newly launched Kenneth
Cole Collection lines.
Another extension of the campaign includes a provocative short
film shot by Sharif featuring Julia and Jon that centers on the
idea of instant attraction. The film captures their "what might
have been" fantasy of a brief sexual encounter between them. The
film will live on kennethcole.com and in-store, as well as various
other digital and social channels including Facebook and
YouTube.
Mr. Cole, Chairman and Chief Creative Officer said, "When we
created this campaign we were intrigued by the idea that in every
given day most people you encounter don't get to know any more
about you than how you choose to present yourself. And that each
time you get dressed you have a very powerful opportunity to define
yourself on your terms, and in many ways you can be the person you
want to be, or aspire to be, based on these (clothing)
choices."
In addition to the F-W 2012 campaign, the company will celebrate
the introduction of Kenneth Cole
Collection with the August launch of an innovative, interactive
microsite designed to immerse the customer in a digital experience
that reflects the sophisticated, elevated tone of the new
Collection. Through editorially-stylized photography, users
will be invited to embark on a self-guided journey of discovery as
they explore the rich details of Kenneth
Cole Collection. The site will include: a dynamic
shop-able look book where visitors can browse by outfit;
behind-the-scenes video content; and, an 8-week celebrity-curated
Instagram campaign where visitors can add their "voice" to the site
by submitting imagery inspired by weekly themes using #KCCVoices.
The campaign will launch with Hunger
Games actress Leven Rambin who is curating the theme
"Provocative" and will followed by visionaries in the realm
or art, music, and technology such as artist Curtis Kulig, DJ Mia Moretti, and Mashable
Editor Lauren Indvik. In order
to find out which curators will be next make sure and follow
Kenneth Cole on Instagram
(Kennethcoleprd), Facebook (Kenneth
Cole), and Twitter (@Kennethcoleprd).
About Kenneth Cole Productions, Inc.
Kenneth Cole Productions, Inc. designs, sources and markets a
broad range of footwear, handbags, apparel and accessories under
the brand names Kenneth Cole New York, Kenneth Cole
Reaction, Unlisted and Le
Tigre, as well as footwear under the proprietary
trademark Gentle Souls. The Company has also granted a wide
variety of third party licenses for the production of men's,
women's and children's apparel as well as fragrances, watches,
jewelry, eyewear and several other accessory categories. The
Company's products are distributed through department stores,
better specialty stores, company-owned retail stores and its
e-commerce website. Further information can be found at
http://www.kennethcole.com.
SOURCE Kenneth Cole Productions, Inc.