KDE 4Kids Entertainment Common Stock

4Kids Entertainment, Inc. (NYSE: KDE), a global provider of children's entertainment, has been named global licensing agent for WordWorld, the Emmy Award-winning 3D animated series airing daily on the PBS KIDS television network.

Praised by critics, educators and parents alike, the multimedia preschool property playfully brings words to life through an innovative methodology that embeds words into the objects they represent, resulting in easier word recognition for children. The groundbreaking series incorporates television, learning products and interactive resources to encourage literacy in children. 4Kids will leverage WordWorld's powerful combination of educational and play value to build a licensing program across a variety of product categories that highlights the property's unique focus on word play for pre-schoolers.

"Its critical praise, growing popularity among parents and children, along with its distinct visually educational and entertaining style makes this property extremely desirable for licensors and retailers," said Al Kahn, Chairman and CEO, 4Kids Entertainment. "WordWorld's expertise in the creative and educational domains coupled with 4Kids Entertainment's proven track record in developing entertainment brands is certain to produce exciting results -- from a sales and innovation perspective."

Since its launch on PBS KIDS in July 2007, WordWorld has earned accolades from both critics and consumers. The series was awarded a Parent's Choice Gold Award, three Emmy Award nominations (including Outstanding Children's Animated Program in the 2008-09 season), and has received glowing reviews by critics including an "A-" by Entertainment Weekly, which credited it with demonstrating that "television can still be a valuable learning tool." Airing in over 97% of the U.S., WordWorld introduces viewers to a word-rich world populated by hundreds of lively, fun-loving "WordFriends," characters and things that are created by the letters that represent them. WordWorld is partially funded by the U.S. Department of Education as part of the "Ready to Learn" literacy initiative.

"This strategic alliance will deliver an unprecedented consumer products program in the children's literacy space," said Don Moody, CEO and Creator of WordWorld. "We're confident that 4Kids will leverage WordWorld's innovative approach to play and education to make products that change the way children learn to read."

About Word World, LLC

Word World, LLC, created by Don Moody, is an award winning multi-platform media franchise with a focus on helping develop literacy skills among three- to six-year-olds. Through a first-of-its-kind, patent-pending learning tool, all "WordWorld" products embed words into images to enhance word recognition. WordWorld is partially funded by the U.S. Department of Education and is part of the Ready To Learn literacy initiative focused on helping children ages two to eight improve their reading skills. The Ready To Learn initiative is a partnership of the U.S. Department of Education, the Corporation of Public Broadcasting, PBS and the Ready To Learn Partnership.

About 4Kids Entertainment, Inc.

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children's entertainment products.

Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids' produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids' owned or represented properties, and operates Web sites to support 4Kids' owned or represented properties. Through its majority-owned trading card company and Web site company, 4Kids produces and markets collectible trading card games. Additionally, 4Kids programs and sells the national advertising time in "TheCW4Kids" five-hour Saturday children's television morning block on The CW television network. Additional information is available on the www.4kidsentertainment.com corporate Web site and at the www.4kids.tv game station site.

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CONTACT: 4Kids Entertainment Barry Stagg/Derek Musso (646) 822-4257/4263 bstagg@4kidsent.com/dmusso@4kidsent.com