SEOUL, South Korea,
Jan. 6, 2024 /PRNewswire/ -- LG
Display, the world's leading innovator of display technologies,
announced today that it will unveil its latest OLED products based
on proprietary technology that revolutionize customer values at CES
2024.
The company will operate two booths at the Las Vegas Convention Center (LVCC), with its
main booth in the North Hall and an exclusive booth dedicated to
automotive displays in the West Hall.
Under the theme of "A Better Future," signifying the company's
various display solutions based on cutting-edge OLED technologies
that can revolutionize consumer lifestyles, LG Display will present
its latest large-sized OLED technology and next-generation
automotive display solutions optimized for Software Defined
Vehicles (SDVs).
At the main North Hall booth, LG Display will present various
large-sized OLED technologies that surpass the limits of OLED
picture quality and boast improved performance, including TVs,
gaming monitors, and Transparent OLEDs.
Here, LG Display is set to unveil its latest OLED TV panel that
pushes the boundaries of OLED picture quality once again, featuring
a significant enhancement from the innovative 'META Technology,' an
important milestone reached after a decade of OLED innovation.
The company showcased its proprietary 'META Technology' last
year, which combines 'Micro Lens Array (MLA),' which maximizes the
light emission from organic materials, with a brightness-enhancing
algorithm to achieve the highest level of brightness of any
existing OLED TV panel.
In addition, LG Display will also present its comprehensive
lineup of gaming OLEDs spanning from 20 to 40 inches, including the
high-performance 27-inch QHD gaming OLED panel that features the
world's first 480Hz ultra-high refresh rate for an OLED display. By
generating a remarkable 480 frames per second, the 27-inch 480Hz
QHD gaming OLED panel provides the optimal gaming experience with
its smooth and sharp visuals, even during fast screen
transitions.
The 34- and 39-inch panels offer an ultra-wide (21:9) aspect
ratio for an immersive gaming experience, while the 31.5-inch panel
supports a clear UHD (3840×2160) resolution that makes it suitable
not only for gaming but also for office work and content
consumption.
LG Display's gaming OLED panels include millions of
self-emitting pixels without a separate backlight source to boast
high refresh rates and resolutions, as well as a fast response time
of 0.03ms. In addition, the company has incorporated 'META
Technology' into its OLED gaming displays to further enhance the
overall image quality while minimizing external light reflections
during darker scenes.
Furthermore, LG Display will present its full lineup of
Transparent OLEDs, including the 30-, 55-, and 77-inch displays, to
present new shopping experiences to retail spaces by creating
unique applications through the use of mid-sized and ultra-large
Transparent OLED panels.
As the world's only manufacturer of Transparent OLED, LG Display
maximizes OLED's self-emissive nature to achieve a transparency
rate high enough to seamlessly replace glass windows, portray
accurate color expression, and provide design flexibility that
boosts space utilization.
Transparent OLEDs are also suitable for indoor use thanks to
their lower heat generation compared to conventional LEDs, while
their versatility allows for installation in almost all spaces and
interiors such as windows, walls, and floors of various sizes.
In its West Hall booth, LG Display will showcase its ultra-large
'Pillar-to-Pillar (P2P)' display solution optimized for Software
Defined Vehicles (SDV), which utilize the company's differentiated
automotive display technologies such as P-OLED, ATO (Advanced Thin
OLED), and LTPS (Low-Temperature Polysilicon) LCD.
The 'Ultra-large P2P P-OLED' seamlessly integrates a '12.3-inch
P-OLED' dashboard display and '34-inch P-OLED' center screen to
create a sleek, sophisticated design that covers the entire
dashboard as a large singular display. Meanwhile, the '48-inch P2P
LTPS LCD' boasts an expansive screen that allows drivers and
passengers to see useful driving information while enjoying
entertainment features.
With the emergence of large displays like P2P, LG Display is
also introducing its 'Switchable Privacy Mode (SPM),' which
effectively keeps the driver's focus on the road by controlling the
passenger display's viewing angle.
LG Display will also showcase solutions that maximize space
efficiency within the limited confines of a vehicle while offering
new in-car experiences, including the '17-inch Foldable OLED'
designed for RSE (Rear Seat Entertainment) and the '18-inch
Slidable OLED' that is hidden in the ceiling and can be extended
downwards for use.
In addition, the company's differentiated 'Thin Actuator Sound
Solution', which is just 30 percent of the weight and 10 percent of
the thickness of a conventional car speaker, can be installed in
various areas inside the vehicle, such as the display, ceiling, and
floor, for a richer, more 3D immersive sound experience.
Moreover, LG Display will present cutting-edge technologies
engineered to make spaces more aesthetically pleasing, such as an
'Under Display' that conceals the cameras installed on the display
by adjusting the overall transparency, and 'Decorative Film' that
allows screens to resemble interior materials such as wood or
carbon when inactive.
By unveiling display solutions that unlock new experiences for
global consumers, LG Display plans to strengthen its business
competitiveness even further and secure potential customers through
its differentiated products and technologies.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX:
034220] is the world's leading innovator of display technologies,
including thin-film transistor liquid crystal and OLED displays.
The company manufactures display panels in a broad range of sizes
and specifications primarily for use in TVs, notebook computers,
desktop monitors, automobiles, and various other applications,
including tablets and mobile devices. LG Display currently operates
manufacturing facilities in Korea and China, and back-end assembly facilities in
Korea, China, and Vietnam. The company has approximately 70,707
employees operating worldwide. For more news and information about
LG Display, please visit www.lgdisplay.com.
Media Contact:
Joo Yeon
Jennifer Ha, Manager, Communication Team
Email: hjy05@lgdisplay.com
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SOURCE LG Display