La Quinta Boosts Company-Owned Hotels Through Alliance With Sleepwell Laboratories
31 Marzo 2005 - 6:00PM
PR Newswire (US)
La Quinta Boosts Company-Owned Hotels Through Alliance With
Sleepwell Laboratories - On-property sleep labs provide an
innovative use of inventory to help hotels achieve occupancy goals
and boost revenue in local markets - PHOENIX, March 31 /PRNewswire/
-- Dallas-based La Quinta Corporation (NYSE:LQI) and Encino,
California-based Sleepwell Laboratories announced the companies
have reached an agreement to introduce Sleepwell's state of the art
sleep labs into company-owned La Quinta and Baymont hotels in
select markets around the country. They also announced that the
first sleep lab to open in a La Quinta is operational at the La
Quinta Inns & Suites Phoenix Mesa West, 902 West Grove Avenue,
Mesa, Arizona. The Phoenix sleep lab has already provided sleep
testing to dozens of Phoenix-area residents -- and in the process,
opened new revenue opportunities for the hotel. Wayne Goldberg,
Executive Vice President of Operations for La Quinta, said the
agreement with Sleepwell "represents a new and innovative way of
thinking about inventory management and revenue-generation in local
hotel markets." He continued, "The excitement generated by the
opening of the Phoenix sleep facility indicates that the marriage
between hotels and sleep centers is an idea whose time has come."
With more than 70 million Americans suffering from sleep disorders.
Sleepwell establishes and operates hotel-based testing facilities
that diagnose and treat such disorders. While sleep diagnostic
centers have traditionally been located in office buildings or
hospitals, Sleepwell utilizes the clean, quiet, amenity-rich
environment of first-class hotels to provide patients with a
comfortable, friendly location for an overnight sleep test. Hosting
a Sleepwell facility offers significant benefits for the host
hotel, including higher revenues with increased occupancy; free
local advertising, positive word-of-mouth and increased foot
traffic in the community; long-term room commitments from a solid
company in a growing industry, and labor savings as a result of
reduced housekeeping costs. Sleepwell President and Chief Executive
Officer David Kaye said, "We are delighted to be working with La
Quinta, one of the industry's leading companies, to introduce the
Sleepwell concept to the industry -- and we are confident others
will soon benefit from the opportunities Sleepwell provides." He
concluded, "Offering long-term leases, enhanced revenue streams and
cost- savings, we look forward to making a lasting impact for
hoteliers and hotel companies across the country." In addition to
the La Quinta location in Mesa, the company operates sleep lab
facilities in Portland, Oregon, Houston, Texas, and Salt Lake City,
Utah. Through innovative long-term lease agreements for ten rooms
or more, hotels benefit via increased occupancy and guaranteed
revenue streams for five years or more. About Sleepwell Sleepwell
Laboratories is a pioneer in bringing together the hotel industry
and the medical industry for the diagnosis and treatment of a
national problem, sleep disorders, by establishing medical sleep
labs in first-class hotels across the country. The company
currently has sleep test locations in four major metropolitan
areas, has agreements for the development of additional sites with
two national hotel brands, and anticipates expanding the system
aggressively. For more information, contact , or (818) 933-5269.
About La Quinta La Quinta Corporation (NYSE:LQI) is one of the
largest owner/operators of limited-service hotels in the United
States. Based in Dallas, Texas, La Quinta owns, operates or
franchises more than 560 hotels in 39 states under the La Quinta
Inns(R), La Quinta Inn & Suites(R), Baymont Inns &
Suites(R), Woodfield Suites(R) and Budgetel(R) brands. Media
Inquiries: Michael Frenkel MFC PR (212) 808-6556 DATASOURCE:
Sleepwell Laboratories CONTACT: Celeste Garcia of Sleepwell
Laboratories, +1-818-933-5269, ; or Michael Frenkel of MFC PR,
+1-212-808-6556, , for Sleepwell Laboratories Web site:
http://www.sleeptest.com/
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