The Madison Square Garden Company and DraftKings Announce Renewed Partnership
02 Gennaio 2020 - 5:30PM
The Madison Square Garden Company (NASDAQ: MSG) and DraftKings
Inc., a leader in the digital sports entertainment and gaming
industries, today announced a marketing partnership that makes
DraftKings the Official and Exclusive Sports Betting and Daily
Fantasy Sports Partner of the New York Knicks and Rangers, as well
as The World’s Most Famous Arena. The agreement provides DraftKings
with premier brand integration across MSG’s unrivaled set of
assets, including digital platforms, in-game promotion and
out-of-home signage.
“DraftKings has established itself as one of the
most successful gaming companies in the industry and we are honored
to continue our partnership with their incredible brand,” said Ron
Skotarczak, executive vice president, marketing partnerships, The
Madison Square Garden Company. “We are both committed to ensuring
that our customers have the best possible experience and we look
forward to continuing to work closely with DraftKings on programs
and promotions that benefit both of our businesses in significant
and measurable ways.”
DraftKings’ partnership includes significant
exposure at Madison Square Garden for all Knicks and Rangers games
and throughout Knicks and Rangers broadcasts on MSG Networks, as
well as promotions for daily fantasy sports during Westchester
Knicks games at the Westchester County Center. Integration during
games will incorporate a variety of elements including digital and
static signage throughout the Arena, exposure on GardenVision, the
Arena’s center-hung multi-media display, and branding on the apron
of the court for Knicks games and on the penalty box and visiting
team bench for Rangers games. DraftKings will have the ability to
set up activation areas at a variety of fan events the Knicks and
Rangers hold throughout the year.
“We are proud to be named the official sports
betting partner and continue as the daily fantasy partner of The
World’s Most Famous Arena and for two of the most iconic franchises
in all of sports that play there,” said Ezra Kucharz, chief
business officer, DraftKings. “The Madison Square Garden Company is
known for providing fans with unforgettable moments, and this
emphasis on immersive engagement perfectly complements DraftKings
and our likeminded commitment to experiential excellence.”
The integrated partnership between the two
companies allows DraftKings to have a presence on the seven video
boards on the outside walls of The Garden, which offer exposure to
the more than 1 million people who walk by MSG each day.
About The Madison Square Garden
CompanyThe Madison Square Garden Company (MSG) is a world
leader in live sports and entertainment experiences. The
company presents or hosts a broad array of premier events in its
diverse collection of iconic venues: New York’s Madison Square
Garden, Hulu Theater at Madison Square Garden, Radio City Music
Hall and Beacon Theatre; the Forum in Inglewood, CA; and The
Chicago Theatre. Other MSG properties include legendary
sports franchises: the New York Knicks (NBA) and the New York
Rangers (NHL); two development league teams – the Westchester
Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams
through Counter Logic Gaming, a leading North American esports
organization, and Knicks Gaming, MSG’s NBA 2K League franchise.
In addition, the Company features the popular original
production – the Christmas Spectacular Starring the Radio
City Rockettes – and through Boston Calling Events, produces New
England’s preeminent Boston Calling Music Festival. Also
under the MSG umbrella is Tao Group Hospitality, a world-class
hospitality group with globally-recognized entertainment, dining
and nightlife brands including Tao, Marquee, Lavo, Avenue, Beauty
& Essex and Cathédrale. More information is available
at www.themadisonsquaregardencompany.com
About DraftKingsDraftKings is a
U.S.-based digital sports entertainment and gaming company created
to fuel the competitive spirits of sports fans with offerings that
range across daily fantasy, regulated gaming, and digital media.
Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman,
DraftKings’ daily fantasy product is available in 8 countries
internationally with 15 distinct sport categories. Launched in
2018, DraftKings Sportsbook offers mobile and retail betting for
major national and global sports, and currently operates pursuant
to state regulations in Indiana, Iowa, Mississippi, New Jersey, New
York, Pennsylvania and West Virginia. DraftKings is the Official
Daily Fantasy Partner of the NFL and PGA Tour as well as an
Authorized Gaming Operator of the MLB and NBA. Headquartered in
Boston, DraftKings holds offices across the country including Las
Vegas, New Jersey, New York, and San Francisco.
MSG
Contact:Ryan
Watson/212-465-5945ryan.watson@msg.comDraftKings
Contact:Stephen Miragliamedia@draftkings.com
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