Counter Logic Gaming and Newegg Announce Expanded Marketing Partnership
16 Gennaio 2020 - 5:00PM
Counter Logic Gaming (CLG), a top-tier North American esports
organization, and Newegg, the leading tech-focused e-retailer in
North America, have announced an expanded marketing partnership
that names Newegg the new Presenting Partner and Official Online
Technology Retail Partner for CLG’s North America League of Legends
Championship Series Team. The partnership includes premier brand
integration for Newegg on all CLG team jerseys, including League of
Legends and Fortnite, and throughout CLG’s Performance Center and
CLG’s digital platforms.
In this transformative partnership, CLG players
will have the opportunity to train with the gaming PCs, monitors
and peripherals of their choosing through Newegg’s extensive
portfolio of consumer electronics and gaming products already
offered to their millions of customers. This approach will allow
CLG players an unlimited choice in the gear they train with and
enable them to be at the top of their game. In addition, CLG
will feature Newegg branding on customized limited-edition jerseys
to be worn by League of Legends teams during a league match.
“When our partnership with Newegg first began,
we wanted to build programs together that were mutually beneficial
and we couldn’t be happier that Newegg has seen the value of our
partnership and decided to expand its affiliation with CLG to our
League of Legends franchise,” said Dan Fleeter, COO, Counter Logic
Gaming. “The expansion of this partnership allows each player to
choose the exact equipment they believe will provide the best
opportunity to succeed and we see this as a gamechanger for the
industry. CLG is committed to ensuring the strength of our
organization benefits our partners in measurable ways – and we look
forward to continuing to work with Newegg on initiatives that
support our businesses well into the future.”
“Strengthening our collaboration with CLG gives
Newegg the opportunity to become even more entrenched in the
esports movement, connecting with an enthusiastic fan base that
aligns particularly well with our customer base,” said Andrew Choi,
Senior Brand Manager at Newegg. “We’re excited to make the latest
gaming tech available to CLG’s players, and we look forward to
another year of bringing spirited esports competition to fans
across the globe.”
As part of the partnership, Newegg will be the
presenting partner for all CLG Red Broadcasts, one of the most
successful all-female CS:GO teams in esports, and will set up
activation areas at a variety of community events CLG holds
throughout the year where fans will have the ability to test and
evaluate products sold on Newegg. Fans can also visit
www.newegg.com/CLG to shop Newegg’s extensive assortment of
the latest gaming gear.
About The Madison Square Garden
CompanyThe Madison Square Garden Company (MSG) is a world
leader in live sports and entertainment experiences. The
company presents or hosts a broad array of premier events in its
diverse collection of iconic venues: New York’s Madison Square
Garden, Hulu Theater at Madison Square Garden, Radio City Music
Hall and Beacon Theatre; the Forum in Inglewood, CA; and The
Chicago Theatre. Other MSG properties include legendary
sports franchises: the New York Knicks (NBA) and the New York
Rangers (NHL); two development league teams – the Westchester
Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams
through Counter Logic Gaming, a leading North American esports
organization, and Knicks Gaming, MSG’s NBA 2K League franchise.
In addition, the Company features the popular original
production – the Christmas Spectacular Starring the Radio
City Rockettes – and through Boston Calling Events, produces New
England’s preeminent Boston Calling Music Festival. Also
under the MSG umbrella is Tao Group Hospitality, a world-class
hospitality group with globally-recognized entertainment, dining
and nightlife brands including Tao, Marquee, Lavo, Avenue, Beauty
& Essex and Cathédrale. More information is available
at www.themadisonsquaregardencompany.com.
About Counter Logic GamingCLG
is a top tier North American esports organization respected for its
championship legacy and passionate fanbase. CLG was founded
originally in 2010 as a League of Legends team by George
Georgallidis, with the intent of pushing the boundaries of esports
and creating a thriving community around it. CLG is now one of the
largest esports organizations in the world. CLG fields teams in all
leading esports titles: League of Legends, Fortnite, Counter
Strike: Global Offensive, Apex Legends and Super Smash Bros. In
2017, CLG partnered with the Madison Square Garden Company,
allowing CLG to further disrupt and cement its legacy in esports
history. CLG has won multiple championships throughout its history,
most notable are the LCS Summer 2015 Championship at Madison Square
Garden, the LCS Spring 2016 Championship at Mandalay Bay; and the
Halo 2016 World Championship in Hollywood, California. More
information is available at www.clg.gg.
About Newegg Inc.Newegg Inc. is
the leading tech-focused e-retailer in North America, with a global
reach into more than 80 countries in Europe, Asia Pacific, Latin
America and the Middle East. Founded in 2001, the company offers
its more than 40 million registered customers a comprehensive
selection of the latest consumer electronics, entertainment, smart
home and gaming products. Newegg is consistently ranked as one of
the best online shopping destinations, and the company regularly
earns industry-leading customer service ratings. Newegg is
headquartered in City of Industry, California, with North American
distribution facilities located throughout the United States and
Canada. For more information, visit http://www.newegg.com.
MSG/CLG Contact:Ryan Watson/212-465-5945
Newegg Contact:John
Snedigar/408-705-7581john@faultlinecomms.com
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