2nd UPDATE: NYSE-Nasdaq Union Would Create Options Market Powerhouse
02 Aprile 2011 - 12:33AM
Dow Jones News
A Nasdaq OMX Group Inc. (NDAQ) and IntercontinentalExchange Inc.
(ICE) buyout of NYSE Euronext (NYX) would bring four of the U.S.
options market's nine exchanges under one umbrella in a combination
that commands more than half of the industry's trading.
But in spite of Nasdaq's Friday pledge to keep all NYSE Euronext
self-regulating organizations in business, market participants are
already handicapping which of the exchanges could be folded or spun
off, assuming the deal is completed.
"They'd have four different platforms, two technology-intensive
ones and two floor-based markets with electronic capabilities,"
Andy Nybo, head of derivatives research at the Tabb Group in New
York said. "There are duplicated models and pricing structures that
would need to be look at in terms of reducing operating costs," he
added.
Nasdaq OMX executive vice president Eric Noll said the combined
company would "continue to offer the full breadth of market
structure options available to you today, while continuing to bring
new and innovative products to market" in a statement.
Nasdaq's PHLX exchange in Philadelphia and NYSE's Amex exchange
employ variants of the traditional floor-based options model, where
human floor traders are still at the center of the much of the
action. Nasdaq Options Market and NYSE's Arca exchange are best
known for their more technologically oriented electronic markets.
Having two of each exchange type is seen as a redundancy.
Owning one of each of the exchange models has become something
of a standard in the industry, especially after CBOE Holdings
Inc.'s (CBOE) addition of the C2 electronic trading platform,
touted as complementing the existing Chicago Board Options
Exchange.
"I expect there would be some pressure to consolidate at least
two of the four exchanges," Henry Schwartz, president of options
analytics firm Trade Alert said. "I can't imagine a company would
keep four exchanges running."
Nasdaq OMX's exchanges took home about 29% of U.S. listed
options volume last month, just ahead of the 26% at NYSE Euronext's
Amex and Arca venues, data from clearing body OCC show. Joining the
companies would create an even bigger U.S. options force than the
combined 44% share that Deutsche Boerse AG's (DBOEF, DB1.XE)
International Securities Exchange would have enjoyed in a NYSE
Euronext pairing.
Product mixes, especially when it comes to exclusive products,
could be a determinant of which exchanges would be kept and which
would be done away with, according to Mark Sebastian, chief
operating officer at option education firm OptionPit.com. Sebastian
viewed the Philadelphia PHLX exchange as a relatively safe venue
but said the Arca and Amex exchanges had fewer unique
attributes.
A Nasdaq spokeswoman declined to comment on spinoff and closure
speculation.
If one or more of the exchanges is sold, it could trigger
another round of consolidation, with Deutsche Boerse and CBOE
Holdings Inc. as two who could potentially play roles. The CBOE,
itself often seen on buyout short lists, has not commented on
buyout speculation. CBOE declined to comment on predictions
following Friday's buyout efforts.
The bigger margins and stronger growth of derivatives in recent
years have meant futures and options are playing a bigger role in
the latest round of exchange merger efforts.
For some in the industry, the latest offer was seen as posing
fewer political obstacles even though combined market share that
surpasses 50% could mean tougher regulatory scrutiny.
"Politically it's probably a bit better, since it keeps the NYSE
American," said Trade Alert's Schwartz.
CBOE's Chicago Board Options Exchange has faced more pressure to
find a partner since the merger offers got under way. The CBOE has
the commanding lead in index options, due to its proprietary
Standard & Poor's 500 index options and its VIX volatility
index.
Bank of America Merrill Lynch stock analysts changed their
investment rating on CBOE's shares to "underperform" Friday
following the hostile bid for NYSE Euronext. The analysts predicted
that CBOE's market share could come under further pressure as a
result of a merger and predicted Friday's events would sap some of
the takeover premium in CBOE's stock.
-By Brendan Conway, Dow Jones Newswires; (212) 416-2670;
brendan.conway@dowjones.com
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