NYX Nyse Euronext

Nasdaq OMX Group Inc. (NDAQ) has scored the shares of Facebook Inc., according to a CNBC report, winning what has been seen as the most-coveted listing among a new guard of internet businesses.

Securing Facebook's listing burnishes Nasdaq's reputation as the favored exchange among high-tech companies, home to firms like Apple Inc. (AAPL) and Google Inc. (GOOG), and follows Nasdaq's win last year of Groupon after seeing other social media companies like LinkedIn Corp. (LNKD) choose archrival NYSE Euronext (NYX).

Spokesmen for Nasdaq and NYSE Euronext (NYX) declined to comment.

Listings are heavily fought over by exchanges, which view recruits as a point of pride and major source of revenue. Companies pay annual fees to list their stock and exchanges also garner listings-related income from the sale of market data and ancillary services offered to their listed companies

Last year, listings and issuer services brought in about $372 million for Nasdaq OMX, accounting for about 22% of revenue.

Facebook said in February that it planned to raise as much as $10 billion in the offering that could value the social network as high as $100 billion.

-By Jacob Bunge and Chris Dieterich, Dow Jones Newswires; 212-416-2611; christopher.dieterich@dowjones.com;

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