NYX Nyse Euronext

Nasdaq OMX Group Inc. (NDAQ) has scored the shares of Facebook Inc., according to people familiar with the matter, winning what has been seen as the most-coveted listing among a new guard of internet businesses.

Securing Facebook's listing burnishes Nasdaq's reputation as the favored exchange among high-tech companies, home to firms like Apple Inc. (AAPL) and Google Inc. (GOOG).

A spokesman for Facebook declined to comment.

Both U.S. stock exchanges compete fiercely over listings, and last year the intensity accelerated amid the wave of Internet IPOs from the likes of LinkedIn Inc. (LNKD) and Groupon Inc. (GRPN).

Nasdaq won Groupon, Zynga Inc. (ZNGA) and the Expedia-spinoff TripAdvisor Inc. (TRIP) last year after seeing other social media companies, like LinkedIn and Pandora Media Inc. (P), choose archrival NYSE Euronext (NYX).

Exchanges view listing recruits as a point of pride and major source of revenue.

"Winning Google further emboldened Nasdaq's reputation as being the exchange of choice for the technology companies," said Jay Frankl, senior managing director, FTI consulting.

"The Facebook listing I've seen as being similar to the Google listing, which had a similar competition between the exchanges, and a similar win for Nasdaq and a tremendously successful IPO for both," Frankl said.

Companies pay annual fees to list their stock and exchanges also garner listings-related income from the sale of market data and ancillary services offered to their listed companies

Last year, listings and issuer services brought in about $372 million for Nasdaq OMX, accounting for about 22% of revenue.

In 2011, NYSE Euronext listed 44% of the technology IPOs in the U.S., bringing 19 new offerings to the U.S. market, according to data from NYSE. So far this year, NYSE has listed approximately 63% of qualified technology IPOs, and approximately 60% of all qualified transactions.

Facebook said in February that it planned to raise as much as $10 billion in the offering that could value the social network as high as $100 billion.

Facebook's giant offering is set to top rival Google's as the largest U.S. Internet IPO. Google's 2004 offering set the record by raising $1.9 billion at a valuation of $23 billion.

Among U.S. companies, only Visa Inc. (V), General Motors Co. (GM) and AT&T Wireless have held larger offerings than $10 billion.

-By Chris Dieterich, Dow Jones Newswires; 212-416-2611; christopher.dieterich@dowjones.com;

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