NYSE Euronext Rolls Out New Brand Identity
14 Maggio 2012 - 9:03AM
Business Wire
NYSE Euronext (NYX) today unveiled a new brand identity that
underscores the company’s growing role in unlocking the potential
of its global community. The new look was unveiled today across its
exchanges and other locations around the world as well as
online.
“Our new branding evokes an organization with both a strong
vision and rich heritage, positioned to pursue our growth strategy:
empowering the world’s capital market community to innovate and
collaborate,” said Marisa Ricciardi, Senior Vice President and
Global Head of Marketing. “NYSE Euronext has transformed
dramatically over the course of the last five years, and we sought
to better represent our position today and direction for the
future.”
The new icon – an abstract representation of the globe – conveys
the dynamism of NYSE Euronext’s markets, the connectedness of its
community and the diversity of its people. Multiple color bars
represent its broad array of products, geographies and cultures.
The green and blue color palette reflects growth and optimism; the
lighter hues convey the company’s commitment to transparency, and
the bolder colors recall its storied historical role in developing
the world economy.
NYSE Euronext has literally outgrown its previous icon – two
portals symbolizing the merger of NYSE Group and Euronext in 2007.
Development of the new logo and look began some time ago and was
put on hold during the NYSE Euronext-Deutsche B�rse merger
discussions. Now NYSE Euronext is moving on, enabling customers to
reach across oceans and asset classes, a strategy most recently
articulated at the company’s Investor Day last month.
“We have always connected companies, capital and ideas,”
Ricciardi added. “NYSE Euronext builds active connections across
the largest, most diverse business community – powering new trading
platforms, creating new products and services, and connecting the
world’s most important capital markets to unlock potential
throughout the world.”
The greens of the new look differentiate NYSE Euronext from the
logos of other exchange groups as well as the banks and broker
dealers that are both customers and competitors. It’s also a
fitting choice in that NYSE Euronext is the first and only global
exchange group to be carbon neutral [link press release]. The new
fonts – Akko, DIN and Calibri – have been selected to be more
environmentally friendly, known for using little ink and paper.
The new look also reflects the vibrant energy and global
composition of NYSE Euronext’s workforce. The company’s employees
have a strong record of community engagement, through volunteering
time and resources to charitable organizations around the world as
well as working the community strategy every day through the
company’s “ICE-T” values: Innovating with Purpose;
Collaborating Productively; Engaging with Clients;
and Thinking Broadly.
Notes to Editors
1. NYSE Euronext’s community is unrivaled in size, quality and
connectedness. The company’s strategy of empowering
customers to reach across oceans and asset classes is gaining
traction.
2. Blog post by Marisa Ricciardi, Senior VP and Global Head of
Marketing
3. Video
4. NYSE Euronext timeline
5. NYSE Magazine iPad app
About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial
markets and provider of innovative trading technologies. The
company's exchanges in Europe and the United States trade equities,
futures, options, fixed-income and exchange-traded products. With
approximately 8,000 listed issues (excluding European Structured
Products), NYSE Euronext's equities markets — the New York Stock
Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca —
represent one-third of the worlds equities trading, the most
liquidity of any global exchange group. NYSE Euronext also operates
NYSE Liffe, one of the leading European derivatives businesses and
the world's second-largest derivatives business by value of
trading. The company offers comprehensive commercial technology,
connectivity and market data products and services through NYSE
Technologies. NYSE Euronext is in the S&P 500 index. For more
information, please visit: http://www.nyx.com.
Cautionary Note Regarding Forward-Looking Statements
This press release may contain forward-looking statements,
including forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Such
forward-looking statements include, but are not limited to,
statements concerning NYSE Euronext's plans, objectives,
expectations and intentions and other statements that are not
historical or current facts. Forward-looking statements are based
on NYSE Euronext's current expectations and involve risks and
uncertainties that could cause actual results to differ materially
from those expressed or implied in such forward-looking statements.
Factors that could cause NYSE Euronext's results to differ
materially from current expectations include, but are not limited
to: NYSE Euronext's ability to implement its strategic initiatives,
economic, political and market conditions and fluctuations,
government and industry regulation, interest rate risk and U.S. and
global competition, and other factors detailed in NYSE Euronext's
2011 Annual Report on Form 10-K and other periodic reports filed
with the U.S. Securities and Exchange Commission or the French
Autorité des Marchés Financiers. In addition, these statements are
based on a number of assumptions that are subject to change.
Accordingly, actual results may be materially higher or lower than
those projected. The inclusion of such projections herein should
not be regarded as a representation by NYSE Euronext that the
projections will prove to be correct. This press release speaks
only as of this date. NYSE Euronext disclaims any duty to update
the information herein.
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