--Nasdaq plans mix of cash, trading fee discounts to make up losses

--Proposal requires approval by Securities and Exchange Commission

--NYSE Euronext objects to trading fee discounts to make up losses

(Rewrites and updates throughout with background, detail and comment from NYSE.)

By Doug Cameron and Jacob Bunge

Nasdaq OMX Group Inc. (NDAQ) on Wednesday outlined plans for a "one-time" payout of around $40 million to compensate some financial firms that lost money after the exchange operator botched their trades during the ill-fated debut of Facebook Inc. (FB) shares.

The plan involves a mix of cash and trading discounts aimed at easing the reputational damage from the technical problems that plagued Facebook's initial public offering last month and left brokers with unwanted trading positions, though Nasdaq OMX has insisted it isn't to blame for the sharp slide in the social media network's valuation.

The planned payouts are subject to approval from the Securities and Exchange Commission and fall well below the $100 million or more that financial firms said they lost because of the technical problems, and also stirred objections from a rival exchange.

Nasdaq said it would pay $13.7 million in cash to member firms that suffered losses, including the $10.7 million profit the exchange itself made from first-day trading and the maximum $3 million allowed by regulators to make good for trading snafus.

The rest would come in the form of trading discounts seen vesting over six months, with the push to pay out more than the $3 million cap set by regulators raising concerns among rivals that it would set an unwelcome precedent.

The move essentially aims to encourage brokers hit by the Facebook IPO glitches to send their trades to Nasdaq's markets.

The estimated cost to Nasdaq OMX is around two quarters of pre-tax earnings, though the company could recoup some of this if fee discounts spur more trading.

In a statement, NYSE Euronext (NYX) blasted Nasdaq OMX's plan on trading fees, saying it appeared "wholly inconsistent with fair practice and an undue burden on competition" to allow Nasdaq OMX to rely on pricing to compensate losses.

"This is tantamount to forcing the industry to subsidize Nasdaq's missteps and would establish a harmful precedent that could have far-reaching implications for the markets, investors and the public interest," representatives for the Big Board parent said.

The payout plan will be overseen by the Financial Industry Regulatory Authority, which will evaluate claims, though the agency has said Nasdaq will make the final decision.

Nasdaq said compensation would be limited to claims fitting a number of criteria and won't be extended to "losses that resulted from affirmative decisions by members."

The company outlined three types of transactions that would qualify, including sell orders priced at or below $42 a share that didn't execute. Sell orders priced at or below $42 a share that executed at an inferior price and buy orders priced at $42 that were executed but not immediately confirmed would also be considered for what Nasdaq described as "accommodations."

Retail brokers facing claims from individual investors are in turn seeking redress from the market-makers that handled trades, while several class-action suits seeking financial redress have also been filed.

Problems with Nasdaq OMX exchange systems handling the May 18 opening of Facebook shares delayed the hugely anticipated debut by 30 minutes and left brokers with millions of shares' worth of unconfirmed trades. Firms didn't learn the results of their orders until more than two hours after the stock opened, and some were caught by surprise when they were notified by Nasdaq of unexpected positions in the social-networking company's newly listed stock.

Nasdaq said it has hired International Business Machines Corp. (IBM) to review its trading systems.

Write to Doug Cameron at Doug.Cameron@dowjones.com and Jacob Bunge at Jacob.Bunge@dowjones.com

--Chris Dieterich contribute to this article

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