(Revises throughout, adds Knight comments.)

 
   By Brett Philbin 
 

NYSE Euronext (NYX) and Knight Capital Group Inc. (KCG) sharply criticized Nasdaq OMX Group Inc.'s (NDAQ) proposed $40 million fund to compensate trading firms that lost money from botched trades during Facebook Inc.'s (FB) tumultuous market debut.

In a statement late Wednesday, NYSE Euronext said that while it hasn't seen Nasdaq's full plan, the proposal "would be wholly inconsistent with fair practice and an undue burden on competition to allow NASDAQ to use pricing and other machinations as a guise for fairly compensating those impacted by the Facebook IPO issues."

Earlier Wednesday, Nasdaq announced the highly anticipated plan, saying it would pay $13.7 million in cash to member firms that suffered losses, including the $10.7 million profit it made from first-day trading in Facebook and the maximum $3 million allowed under its rules to make good for botched trades.

The rest of the payments--the basis of the NYSE's ire--would come from trading discounts, which Nasdaq said would cover the Facebook losses within six months "for the vast majority of firms."

In its statement, the NYSE said "such a tactic would potentially strongly incent customers to divert order flow to Nasdaq in order to receive compensation to which they are entitled, and allow Nasdaq to reap a benefit from market share gains they would not have otherwise received."

The NYSE said the plan would "establish a harmful precedent that could have far-reaching implications for the markets, investors and the public interest."

Technology glitches during Facebook's IPO delayed the social networking company's opening trade more than 30 minutes on May 18 and left brokers with millions of unconfirmed trades.

Market makers, retail brokerages and trading firms had been awaiting word of a reimbursement process from Nasdaq for more than two weeks. Losses for wholesale market makers--firms who execute orders for individual investors supplied by their brokerages--including Knight Capital, UBS AG (UBS, USBN.VX) and Citigroup Inc. (C), have collectively been estimated at more than $100 million, according to people familiar with situation.

In a statement, Knight Capital--which had said it may suffer losses of up to $35 million linked to its trading in Facebook--said, "Clearly, we are disappointed that Nasdaq's compensation fund does not come close to covering reported losses from broker-dealers like Knight who traded Facebook shares on behalf of average investors the day of the IPO, and who suffered losses as a result of Nasdaq's failures in connection with this IPO."

A Knight spokeswoman said Nasdaq's "proposed solution to this problem is simply unacceptable. As previously stated, the company is evaluating all remedies available under law."

Among other reactions to the Nasdaq plan, privately held retail brokerage Scottrade Inc. said it will "carefully review the details of the plan to understand how it may impact the firm and our clients and determine the appropriate course of action."

Representatives from Goldman Sachs Group, Inc. (GS) and Wells Fargo & Co. (WFC) declined to comment.

-Write to Brett Philbin at brett.philbin@dowjones.com

--Ben Fox Rubin contributed to this article.

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