NYX Nyse Euronext

On August 23, the New York Stock Exchange (NYSE: NYX) will bring its NYSE Big StartUp “Small Business Connections: Marketing Meets Microfinancing” nationwide workshop tour to New York City. Hosted in coordination with Big StartUp partners Accion and Yelp, the event will connect local business owners with two necessary resources for growing a business: social media marketing know-how and access to capital. New York is the fifth stop on the Small Business Connections tour and 70 business owners have already registered to attend.

During the free workshop, Darnell Holloway, Yelp’s Manager of Local Business Outreach, will advise small business owners on how to work with major social media platforms, providing strategies for engaging customers online and navigating the world of online reviews. Lending experts from micro-and small business lender Accion, which has provided nearly 13,000 loans in the New York area since 1991, will demonstrate how to develop a marketing strategy and finance marketing costs with an Accion microloan. Both Yelp business outreach staff and Accion loan consultants will be present to answer questions and offer personalized consultations to participants.

“We have been very impressed with the level of engagement we’ve seen from small business owners who are eager to learn how they can navigate the sometimes overwhelming worlds of social media and financing,” said Holloway. “Hosting this event inside the New York Stock Exchange is a great way to tie together our theme for this whole initiative: Main Street meets Wall Street.”

Additionally, Alex Rain of Kelvin Natural Slush Co. will share his experience and offer advice on how to use social media to grow a business. With the unique idea to start an all-natural slushie food truck, Alex relies heavily on social media and word of mouth to gain customers. A $25,000 loan from Accion helped Alex purchase and renovate a new cart to grow his business. Kelvin Natural Slush Co. currently has over 111 reviews on Yelp with an average 4.5 out of 5 star rating.

“Small Business Connections” is the first small business event tour from the NYSE Big StartUp, a nationwide job creation and business growth initiative that connects small businesses with established corporations, such as Yelp. Launched in March 2012, the NYSE Big StartUp program also integrates the Accion-NYSE Job Growth Fund. This program was started with a $1.5 million commitment by NYSE Euronext, which will provide small businesses and startups with the capital and support they need to grow.

The New York event builds off of the success of events held earlier this summer in Tucson, AZ and Austin and San Antonio, Texas, where over 150 small business owners in total attended workshops. “We’re proud to bring this national resource to local small business owners with the support of Yelp and NYSE,” said Gina Harman, CEO at Accion, U.S. Network. “We know that our New York event will be a huge success given the amount of technologically savvy business owners in this market.”

Event Details

New York Stock Exchange, 7th Floor

2 Broad Street, New York, NY 10005

August 23rd, 2012 - 6:30PM-8:30PM

The New York event is hosted in coordination with our supportive partners:

About Yelp

Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway and Finland. Yelp had a monthly average of 78 million unique visitors in Q2 2012 (source: Google Analytics). By the end of Q2 2012, Yelpers had written more than 30 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp's mobile application was used on 7.2 million unique mobile devices on a monthly average basis during Q2 2012. For more information, please visit http://www.yelp.com/ or send an email to press@yelp.com.

About Accion

As the largest and only nationwide micro- and small business lending network in the United States, Accion connects small business owners with the accessible financing and advice it takes to create or grow healthy businesses. Accion serving the East Coast and Online lends in New York City and offers business loans between $500 and $50,000 along with training, networking and other support services to hardworking entrepreneurs. Historically, Accion serving the East Coast and Online has lent over $132 million.

Since 1991, the five members of Accion’s U.S. Network have collectively made over 44,000 loans, totaling over $320 million. Additionally, over 400,000 business owners across the nation have turned to Accion for financial and business advice via workshops, online tools, and one-on-one consultations. Globally, Accion (www.accion.org) is a pioneer in microfinance, reaching millions of individuals through its international network of partners. For more information on Accion in New York, please visit www.accionusa.org or call 646-535-2254.

About NYSE Euronext

NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets - the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca - represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more information, please visit: http://www.nyx.com.

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