By Michelle Price and Jacob Bunge

LONDON--CME Group Inc (CME), the world's largest exchange by market capitalization, Monday said it's planning to launch a London-based derivatives exchange, in a move that will see it compete with rivals run by NYSE Euronext (NYX) and Deutsche Boerse AG (DB1.XE).

The exchange is applying to the U.K. Financial Services Authority for a recognised investment exchange license and will initially begin trading foreign exchange futures products, the company said.

Robert Ray, managing director for products and services at CME Group, will become chief executive of the new platform, which will operate on the CME's electronic Globex platform and clear through CME Clearing Europe, the company's European clearing house launched in May last year. The new exchange is expected to launch in mid-2013.

CME Group Chief Executive Phupinder Gill said in the statement: "Our application to establish an exchange in Europe fits within our strategy to grow organically and is an important next step to meet the growing regional demand from our customers."

Terry Duffy, executive chairman, CME Group, said: "We continue to see an increase in business coming from our diverse set of customers in Europe, with more than 20% of our volume now originating from the region. Having an exchange in London that can leverage the central counterparty model of CME Clearing Europe will allow us to align ourselves even more closely with our regional customers in both listed futures and over-the-counter markets, and provide additional opportunities to our expanding non-U.S. customer base."

The CME plans to replicate its U.S. currency portfolio of 56 FX futures and 32 FX options in Europe, and expects to develop new regional European FX products in time, Derek Sammann, managing director of CME Group's global interest rate and FX business, told Dow Jones Newswires in an interview.

He added: "CME is doing some $140 billion a day in notional FX trading. However, 65% of the FX market is transacted during European trading hours, which means there are tremendous opportunities outside the U.S. markets. It therefore makes sense for us to be proactive in Europe. The reality is, there us absolutely regional demand for nuanced products."

According to a source familiar with the plans, the exchange operator is also planning to launch some soft agricultural commodities products, a product base the exchange believes is under-served in Europe.

CME has worked for decades to expand overseas, but its first stand-alone operation abroad comes as regulators on both sides of the Atlantic finalize new rules aimed at pushing more derivatives trading on to exchanges. The move may help the company counter a contraction in domestic business. In recent months, CME, the world's largest derivatives exchange operator by volume, has suffered a sharp drop in its core business of U.S. interest-rate derivatives.

CME's presence abroad is limited to joint ventures and the business generated by overseas clients trading U.S. contracts.

CME is following U.S. rival IntercontinentalExchange Inc. (ICE) into the European derivatives market. CME's move will create a direct competitor to Deutsche Boerse and NYSE Euronext, whose efforts to merge were blocked by European regulators on antitrust grounds linked to their derivatives business.

Europe's market for exchange-traded derivatives is a third smaller than that in North America, with about 5 billion futures and options contracts changing hands in 2011, according to the Futures Industry Association. Contracts linked to key European interest rates and stock indexes are the region's most heavily traded, alongside crude oil futures.

Deutsche Boerse is the largest player, handling around 2 billion contracts last year. NYSE Euronext, whose Liffe unit trades futures and options from London and across its continental European markets, handled about 1.15 billion contracts. ICE's energy-centric London market traded 269 million contracts last year. CME's U.S.-based markets handled 3.4 billion contracts in 2011.

The world's biggest exchanges are reviewing their global strategies after a string of failed attempts to consummate megamergers over the past two years.

CME's move to apply for a U.K. license affirms the importance of creating a locally-regulated entity offering regional products when attempting to build an international presence.

However, the futures industry's recent history is littered with failed efforts to establish overseas strongholds, notably the abortive attempt some eight years ago by the Eurex unit of Deutsche Boerse to challenge Chicago's dominance of U.S. interest-rate futures.

CME's European derivatives exchange is expected to build upon a London-based clearinghouse for privately traded derivatives launched last year. The company already has shifted more staff and resources to the U.K., notably basing U. K. s global foreign-exchange trading business in the city alongside an expanded commodities business.

In 2009, the 114-year-old CME-which has had a small presence in London since 1979-embarked upon an aggressive push into Europe, the Middle East and Asia. In the past four years, the company has relocated top metals and currency positions to London, launched a European clearing division and increased its stake in the Dubai Mercantile Exchange to 50%.

It also inherited ownership of a freight-derivatives platform in Norway when it acquired the New York Mercantile Exchange.

CME had been considering the creation of a European bourse for some time, said a person familiar with its plans, but those plans were put on ice when a bidding war erupted for the London Metal Exchange a year ago.

Acquiring the LME would have resulted in CME obtaining a U.K. derivatives exchange license, but the Chicago company was unwilling to match the £1.388 billion that the Hong Kong Exchanges & Clearing Ltd subsequently agreed to pay for the LME in June, according to a person familiar with the situation.

"By creating a European exchange, members of the CME will be able to trade regionally relevant contracts, denominated in local currencies, in relevant time zones, with the potential for margin efficiencies when clearing their contracts," a person familiar with CME's strategy told Dow Jones last week.

CME created a UK-based legal entity for clearing in Europe after it became apparent customers in the region were more comfortable clearing through a locally regulated firm.

The exchange license sought by CME, under which exchanges must operate in the U.K., is likely to be the sixth ever issued by the FSA, and the only one issued in the past five years.

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