“Small Business Connections: Marketing Meets Microfinancing” Workshop Tour Comes to New Orleans
26 Settembre 2012 - 4:00PM
Business Wire
On October 10, the New York Stock Exchange (NYSE: NYX), Accion
and Yelp will bring the NYSE Big StartUp “Small Business
Connections: Marketing Meets Microfinancing” nationwide workshop
tour to New Orleans. The event will provide local small business
owners with two resources vital to growing any business: social
media marketing know-how and access to capital. New Orleans marks
the eighth stop on the Small Business Connections Tour.
During the free workshop, Yelp’s Manager of Local Business
Outreach, Darnell Holloway, will explain how entrepreneurs can work
with major social media platforms, engage with customers online and
navigate the world of online reviews.
Regional Market Manager Jarrett Woods of small business lender
Accion, which has provided over 100 loans in the New Orleans
region, will discuss how to access capital and finance marketing
costs with an Accion microloan. Opened in 2009, Accion’s New
Orleans office has distributed more than $1.4 million in loans,
helping create or sustain nearly 300 area jobs. Both Yelp business
outreach staff and Accion loan officers will be present to answer
questions and offer personalized consultations to participants.
Additionally, local Accion client Tracia Longowski will share
how her microloan of $35,000 helped grow her business by allowing
her to purchase five vending machines. Tracia had the unique idea
to create health-conscious vending machines that would promote
healthy lifestyles and teach children good nutritional habits. She
stocks her machine with low-calorie, low-fat options such as dried
fruit or organic crackers. “Without Accion, we could never have
moved forward with our business, “ Tracia says. “Accion was make or
break for us.” Tracia will also tell event participants how she
used marketing such as personal outreach, Facebook and partnerships
with local community organizations, to grow her business.
“Small Business Connections” is the first small business event
tour from the NYSE Big StartUp, a nationwide job creation and
business growth initiative that connects small businesses with
established corporations, such as Yelp. Launched in March 2012, the
NYSE Big StartUp program also integrates the Accion-NYSE Job Growth
Fund. This program was started with a $1.5 million commitment by
NYSE Euronext, which will provide small businesses and startups
with the capital and support they need to grow.
The Small Business Connections tour has proven to be a
high-impact resource for local small business owners. Based on data
gathered from the tour’s previous events, attendees report learning
an average of three new marketing techniques. Networking also
played a pivotal role, with participants meeting an average of
three other entrepreneurs who could help them expand through new
channels.
Event Details
914 N Peters St
New Orleans, LA 70116
October 10, 2012, 6 PM – 8 PM CDT
Registration: http://yelpnola.eventbrite.com/
About Yelp
Yelp (NYSE: YELP) connects people with great local businesses.
Yelp was founded in San Francisco in July 2004. Since then, Yelp
communities have taken root in major metros across the US, Canada,
UK, Ireland, France, Germany, Austria, The Netherlands, Spain,
Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway,
Finland and Singapore. Yelp had a monthly average of 78 million
unique visitors in Q2 2012 (source: Google Analytics). By the end
of Q2 2012, Yelpers had written more than 30 million rich, local
reviews, making Yelp the leading local guide for real word-of-mouth
on everything from boutiques and mechanics to restaurants and
dentists. Yelp's mobile application was used on 7.2 million
unique mobile devices on a monthly average basis during Q2 2012.
For more information, please visit http://www.yelp.com/ or send an
email to press@yelp.com.
About Accion
As the only nationwide micro- and small business-lending network
in the United States, Accion connects small business owners with
the accessible financing and advice it takes to create or grow
healthy businesses. Accion Texas Inc. is the largest member of the
Accion U.S. Network and manages the largest microloan portfolio in
the U.S. In Alabama, Arkansas, Kentucky, Louisiana, Mississippi,
Missouri, Tennessee, Accion Texas Inc. offers business loans
between $500 and $250,000, and up to $5 million in Texas, along
with training, networking and other support services for
hardworking entrepreneurs. Historically, Accion Texas Inc. has made
more than 12,400 loans totaling more than $125 million. For more
information, visit www.acciontexas.org.
Since 1991, the five members of Accion’s U.S. Network have
collectively made over 44,000 loans, totaling over $320 million.
Additionally, over 400,000 business owners across the nation have
turned to Accion for financial and business advice via workshops,
online tools, and one-on-one consultations. Globally, Accion
(www.accion.org) is a pioneer in microfinance, reaching millions of
individuals through its international network of partners. For more
information on Accion in Boston, please visit
www.accionusa.org.
About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial
markets and provider of innovative trading technologies. The
company's exchanges in Europe and the United States trade equities,
futures, options, fixed-income and exchange-traded products. With
approximately 8,000 listed issues (excluding European Structured
Products), NYSE Euronext's equities markets - the New York Stock
Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca -
represent one-third of the world’s equities trading, the most
liquidity of any global exchange group. NYSE Euronext also operates
NYSE Liffe, one of the leading European derivatives businesses and
the world's second-largest derivatives business by value of
trading. The company offers comprehensive commercial technology,
connectivity and market data products and services through NYSE
Technologies. NYSE Euronext is in the S&P 500 index. For more
information, please visit: http://www.nyx.com.
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