NYSE Euronext Multimedia Ad Campaign Shows Business Leaders Unlocking Potential Through the Power of Capital Markets
08 Ottobre 2012 - 4:30PM
Business Wire
Unlocking the potential for businesses to grow, expand and
innovate by accessing the benefits of the capital marketplace is
explored in a series of digitally designed multimedia
advertisements from NYSE Euronext (NYX) that features four
enterprise leaders: Freescale Semiconductor LTD (NYSE: FSL), FXCM
Inc. (NYSE: FXCM), TD Ameritrade Holding Corp. (NYSE: AMTD), and
Yelp Inc. (NYSE: YELP).
The campaign launches today with an initial 8-week flight on
CNBC, Fox Business, Fox News, CNN and HLN as well as the Major
League Baseball playoffs on TBS. In addition to in-flight
programming on United Airlines and digital billboards in Silicon
Valley, the commercials will run on BusinessInsider.com, CNBC.com
and the extended social media reach of the creative includes
Facebook, Twitter, LinkedIn, and YouTube.
“Operating the most important capital market community globally,
NYSE Euronext empowers businesses to seize opportunities to unlock
their potential to grow, bring new ideas to life, and contribute to
the wellbeing of their customers, employees, shareholder and
society,” said Marisa Ricciardi, SVP and Head of Global Marketing.
”We are thrilled to share the experience of these outstanding
brands and recent additions to our listed company community in our
new campaign, which for the first time in our advertising showcases
our new brand icon.”
The NYSE Euronext advertisements showcase the advanced
computer-generated imagery (CGI) animation of the world renowned
NYSE façade and the “Unlocking the World’s Potential” brand
identity. Text and links to the advertisements follow:
- Freescale Semiconductor -- From
17 billion chips worldwide…To a world of super connected
intelligence….The potential of Freescale. Unlocked. NYSE Euronext.
Unlocking the World’s Potential.
http://www.youtube.com/watch?v=PPV40kHgjEI
- FXCM -- From currency trading
for a few…To a currency market for everyone…The power of FXCM.
Unlocked. NYSE Euronext. Unlocking the World’s Potential.
http://www.youtube.com/watch?v=WSgkXklJGhg
- TD Ameritrade -- From investing
for the first time…To investing with knowledge…The power of TD
Ameritrade. Unlocked. NYSE Euronext. Unlocking the World’s
Potential. http://www.youtube.com/watch?v=fp3J9kDR0Yo
- Yelp -- From local
communities…To local businesses…The power of Yelp. Unlocked. NYSE
Euronext. Unlocking the World’s Potential.
http://www.youtube.com/watch?v=tADDhjuZpHA
For more on the NYSE Euronext campaign, go to Marisa Ricciardi’s
blog:
https://exchanges.nyx.com/en/marisa-ricciardi/new-nyse-ad-unlocking-worlds-potential-rolls-out
About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial
markets and provider of innovative trading technologies. The
Company’s exchanges in Europe and the United States trade equities,
futures, options, fixed-income and exchange-traded products. With
approximately 8,000 listed issues (excluding European Structured
Products), the Company's equities markets - the New York Stock
Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca -
represent one-third of the world’s equities trading, the most
liquidity of any global exchange group. The Company also operates
NYSE Liffe, one of the leading European derivatives businesses and
the world’s second-largest derivatives business by value of
trading. The Company offers comprehensive commercial technology,
connectivity and market data products and services through NYSE
Technologies. The Company is in the S&P 500 index.
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