By Wallace Witkowski and Polya Lesova, MarketWatch

SAN FRANCISCO (MarketWatch) -- U.S. stocks pared gains Friday, sending the Dow industrials back below 14,000, as wary investors anticipated a pullback given a recent bullish run in equities.

The Dow Jones Industrial Average (DJI) climbed 43.57 points, or 0.3%, to 13,987.62 after touching an intraday high of 14,022.62 earlier. Twenty-one out of 30 components of the Dow traded higher with Hewlett-Packard Co. (HPQ) leading the way with a 2.6% gain.

Following the tech bubble of the late 1990s and the 2008 financial-crisis rout, investors are less likely to trust bull runs, said Janet Briaud, president of Briaud Financial Services, who notes the current level of bullishness in stocks is similar to that of late 2007.

"[The Dow] hits 14,000 and then goes back, it's a big barrier from a technical standpoint. That level of bullishness is something to pay attention to," Briaud said.

The S&P 500 index (SPX) gained 7.10 points, or 0.5%, to 1,516.49, with tech and consumer discretionary stocks leading the 10 sectors higher.

Stocks on the tech-heavy Nasdaq Composite index (RIXF) remained near their intraday highs, advancing 29.17 points, or 0.9%, to 3,194.30. Shares of Apple Inc. (AAPL) rose 1.6% to $475.47 in recent activity.

Stocks received some level of support from Friday's economic data. Data, such as the U.S. trade deficit and China trade numbers, are still supportive of continued slow economic growth, said Paul Nolte, managing director at Dearborn Partners in Chicago.

The U.S. trade deficit fell almost 21% in December to $38.5 billion, marking the biggest drop in four years, as exports rose and imports softened. In China, exports and imports accelerated at a faster-than-expected rate in January, according to official data.

Following a rise of 12% since mid-November, with about 6% of that in January alone, the new line for the S&P 500 appears to be 1,500, Nolte said.

"Markets are going sideways to work off that bullish run, and from a bullish perspective that's a good thing," said Nolte. Stocks have had a seesaw week in general as investors deal with a stock market considered by many as overbought with the anticipation of a big correction around the corner.

Meanwhile, the Northeast, including New York City, was bracing for a major blizzard, which is expected to reach maximum intensity on Saturday morning. Thousands of flights have been grounded.

Trading volume looked thinner than average. Composite volume on the NYSE topped 1.7 billion shares; the daily average has been around 3.6 billion. About 1.1 billion shares changed hands on the Nasdaq Stock Market. A spokesman for the NYSE Euronext's (NYX) New York Stock Exchange said trading will proceed as usual Friday.

Advancing stocks outnumbered decliners by just under 2 to 1 on the NYSE and Nasdaq.

In corporate news, McDonald's Corp. (MCD) said its global comparable sales in January fell 1.9%. Shares rose 0.7%.

Shares of LinkedIn Corp. (LNKD) rallied more than 20% after the professional social network reported better-than-expected fourth-quarter earnings and revenue.

Moody's Corp. (MCO) shares fell 9%. The ratings agency reported a 66% surge in fourth-quarter earnings, but they came in slightly lower than expected. Also, New York Attorney General Eric Schneiderman is looking at any potential misconduct by the three major credit-ratings firms, including Moody's, a person familiar with the matter told MarketWatch.

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