Within seconds of the opening bell Thursday, shares of American Electric Power Co. (AEP) collapsed 54%, trading as low as $22.28 after opening the day at $48.18. Moments later, the stock was back near $48.

The New York Stock Exchange dubbed the deep-discount trades "aberrant" after investigating, but it canceled none of them. The exchange didn't comment further.

The decision could have left investors who sold the power company's stock at the "aberrant" low levels with large losses.

The episode underscores the vulnerability of stock investors in an age when market malfunctions seem commonplace and renews questions about how stock investors might be protected from technical mishaps.

Traders see irony in the swings in American Electric--as well as second stock Thursday, NextEra Energy Inc. (NEE), and last week in Anadarko Petroleum Co. (APC) as the wild action comes just a month after the launch of a program designed to prevent them. The catch is that the program doesn't cover the start and end of trading for now. It won't cover the full day until Aug. 1.

The new rules also meant the end of the NYSE's own system to curb swings for stocks listed on its exchange. An NYSE spokesman wouldn't comment further on Thursday's trading, but last month the company said it believed its previous program delivered "concrete benefits to investors' in a comment letter to the Securities and Exchange Commission.

The new effort involves importing trading limits used in other financial markets to prevent big, erroneous stock swings.

The trading curbs, called limit-up/limit-down, are part of a one-year pilot program undertaken by U.S. exchanges and regulators amid fierce debate about the vulnerabilities of high-speed and fragmented markets three years after the May 2010 "flash crash."

Under limit-up/limit-down, stocks are permitted to trade only within certain price bands.

"We've got limit-up/limit down to address single-stock volatility, but it's not in place right now to address the market's most volatile times," the opening and closing minutes, said Richard Steiner, head of market structure at RBC Capital Markets.

While the gradual rollout gives market participants a chance to get used to the new rules, "this limbo state is less than ideal," Mr. Steiner said.

The new rules do away with so-called single-stock circuit breakers set up by the SEC in the aftermath of the so-called flash crash, the violent market drop on May 6, 2010, when the Dow Jones Industrial Average fell 700 points in eight minutes, before recouping much of the loss.

The most widely traded stocks are only allowed to trade in a range that is 5% above or below the average price over the past five minutes. So if the average price of a stock is $100, then trades can be executed between $95 and $105. The price bands are wider for smaller stocks.

A 15-second countdown begins if a stock's quote breaches either boundary; if the quotes move back within the permissible bands, trading continues. If not, a five-minute trading pause results.

The pilot also includes revamped market-wide circuit breakers, which would shut down all stock trading for 15 minutes after declines of as little as 7% in the Standard & Poor's 500-stock index.

These circuit breakers would have kicked in during the flash crash, whereas the previous system, which required at 10% drop in the Dow Jones Industrial Average, didn't.

"In some ways, limit-up/limit-down replicates what a human would have done on the trading floor in a volatile market," said Richard Gorelick, chief executive at high-frequency trading firm RGM Advisors LLC. "That's to pause and get clarity on market prices before executing trades."

Mr. Steiner said the new curbs have so far worked when put to the test. He pointed to trading in MBIA Inc. (MBI) on May 6, when the stock shot higher after the company settled a long-running dispute with Bank of America Corp. (BAC) over faulty mortgage-backed securities. MBIA's shares rose sharply and faced multiple trading pauses.

But quirks have emerged, including halts in infrequently traded securities like the PowerShares DB Base Metals Long ETN (BDG), which has been halted early in sessions in which it hasn't even yet traded. The halts are triggered because the system is based on moves in price quotes--or offers to buy and sell--not actual trades.

And many in the market want to see more evidence before giving a final verdict.

"The framework looks like what we wanted to see in order to curb short-term volatility spikes, but it isn't battle-tested," said Jose Marques, global head of equity electronic trading at Deutsche Bank.

Write to Chris Dieterich at christopher.dieterich@wsj.com

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