Award-winning creative leader leaves Leo
Burnett WW to join DDB network
NEW
YORK, Nov. 29, 2023 /PRNewswire/ -- DDB
Worldwide announces today Chaka
Sobhani will join as President, CCO International. Sobhani
is leaving Leo Burnett Worldwide to join the DDB global
network.
Sobhani will report to DDB Worldwide's Global CEO
Alex Lubar and work with Alex
and DDB's global leadership team to continue elevating the DDB
Network and build on its legacy of creative excellence and
effectiveness.
Sobhani was named Campaign's Creative Leader 2022, and has
featured in Campaign's Top 10 Creative Leaders consistently for the
past 5 years, as well as Adweek's Creative 100. During her tenure,
Leo Burnett London has been named
Agency of the Year in 2022 and Leo Burnett Worldwide has received
its most awards in 5 years, including being named Network of the
Year at Clios, ADC, Dubai Lynx and Spikes. Multiple award
winning campaigns include "Raise your Arches" and "Lights On" for
McDonalds, "The Missing Chapter" for P&G, "One House" for Suncorp" and "Lost Class".
Highly awarded in all the major award shows, Sobhani has also
served as jury member and President numerous times at the world's
greatest awards shows including Cannes, D&AD, One Show, the Andy's, Art
Directors Club, Eurobest, Clios, LIA's, the IPA, the Creative
Circle and the British Arrows.
Said Alex Lubar, Global CEO,
DDB Worldwide: "Chaka is a true leader. She's leads by
doing, inspiring and deeply understanding the people around her and
the clients she works with. Her energy is infectious, her drive is
relentless, and her dedication to delivering outstanding creative
product for her clients is unquestionable. She is the type of
leader that makes you want to be, make, and do everything better.
We have an outstanding creative community at DDB, and the addition
of Chaka will continue to raise the bar on our world-class creative
product for clients. In short, today is a very good day for DDB
Worldwide."
Sobhani sits on the External Affairs Committee for the Design
Museum, as well as on the board of D&AD, The One Show, the
British Arrows, Creative Circle and Facebook EMEA Creative Council,
Snapchat Global Creative Council and WARC Advisory Board.
Before joining Leo Burnett,
Sobhani spent a number of years at the leading independent
agency Mother, running key accounts and building their content
capability. She has worked on an array of large global brands
including McDonalds, Coca Cola, Google, Kelloggs, Samsung, Boots,
Skoda, Disney, AXA, Morrisons, Tui, Premier Inn, Sky, P&G,
General Motors, Stella Artois, National Lottery, Agent Provocateur
and Adidas.
Sobhani also spent over a decade as an award winning
film-maker and television creative executive. She set up
ITV's first in-house creative agency, during which time the network
regained the #1 position in the UK, created its most
successful global formats and content in shows like the X Factor
and Downton Abbey, and won the prestigious Channel of the Year
for the first time as well as numerous BAFTA's, Golden Globes
and the prestigious Rose D'Or.
Sobhani will be based out of DDB's European headquarters in
London and will partner closely
with Rick Brim, Global CCO of
adam&eve DDB.
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most
influential advertising and marketing networks which includes DDB
branded agencies, along with adam&eveDDB (London, Berlin, New York), DM9 and Africa (both in Brazil), alma (Miami), Mango, Track and Rodgers Townsend. DDB
has been awarded numerous accolades from the industry's
leading awards shows including 2023 Global Network of the Year by
the Cannes Lions International Festival of Creativity, D&AD
Agency Network of the Year for three consecutive years 2023, 2022,
2021, and Effies US Agency of the Year in 2022 and 2023. WARC has
listed DDB as one of the Top 3 Global Networks for 12 of the last
15 years. The network's clients include MARS, McDonald's,
Molson Coors, Volkswagen, Reynolds
Consumer Products, Peloton, JetBlue, Adidas, Lucozade, CALM,
PlayStation, Marmite, Waitrose & Partners, and the U.S. Army,
among others. Founded in 1949, DDB is part of Omnicom (NYSE: OMC)
and consists of over 8,000 employees across 140 offices in over 60
countries, with its headquarters in New York, NY.
CONTACT
Donna Tobin, Global Chief Marketing
& Communications Officer, DDB Worldwide
press@ddb.com
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SOURCE DDB Worldwide