Panasonic Announces Arrival of First Tru2way(TM) HDTVs at Retail
15 Ottobre 2008 - 10:34PM
PR Newswire (US)
Consumers in Chicago and Denver Will be First to Experience
Comcast's Video On Demand Without a Set-Top Box CHICAGO, Oct. 15
/PRNewswire-FirstCall/ -- Panasonic (NYSE:PC), the consumer
electronics industry leader in the development and application of
tru2way technology, and Comcast Corporation
(NASDAQ:CMCSANASDAQ:CMCSK), the nation's leading provider of
entertainment, information and communications today announced the
arrival of the first tru2way VIERA HDTVs at Abt Electronics in
Glenview, IL and officially declared the tru2way platform active in
Chicago and Denver. Tru2way technology is being used to create a
common software platform that will enable cable companies, consumer
electronics companies, content developers, network programmers and
others to extend interactivity to the TV set and other kinds of
devices. The new Panasonic VIERA HDTVs are built with tru2way
technology inside, enabling consumers to access two-way digital
cable programming, like video on demand, without a cable
operator-supplied set-top box. Panasonic and Comcast have worked
together to lead the development and deployment of tru2way
technology and related products which are based upon specifications
developed by CableLabs(R), the industry's research and development
arm. "The arrival of the first tru2way HDTVs at retail combined
with Comcast's activation of its first tru2way head ends are among
the most significant milestones in the cable industry and are a
huge win for consumers," said Dr. Paul Liao, Chief Technology
Officer, Panasonic Corporation of North America. "At the May 2008
Cable Show, we stated with great confidence that the first tru2way
HDTVs would be available for consumer purchase at retail by fall
2008. We are especially delighted to have partnered with Comcast
and CableLabs to make good on that promise and bring the benefits
of open networks to cable subscribers." Comcast customers in the
Chicago and Denver areas will be the first in the U.S. to have
access to tru2way digital cable service with additional cities
expected to go live in the coming months. The tru2way VIERA HDTVs
will be available in the Chicago area at Abt Electronics in
Glenview and at Circuit City locations as well as at Ultimate
Electronics and Circuit City stores in the Denver area. "We see
tru2way technology as the gateway for our customers to experience
the next generation of interactive television, and our work with
Panasonic to develop and support the first fully
digital-cable-ready HDTVs is an important first step in making that
happen," said Mark Hess, Comcast's Senior Vice President of Video
Product Development. "This common platform also will let us develop
an exciting array of interactive services and applications that we
can deliver on our advanced fiber network to a variety of consumer
electronics devices." Added Dr. Richard R. Green, President and CEO
of CableLabs, "We are delighted to see the arrival of Panasonic
tru2way products in the marketplace. As tru2way technology is
adopted by operators like Comcast nationwide, consumers can be
confident that exciting new interactive digital cable products and
services from innovative companies, such as Panasonic, will work
seamlessly with any cable network that supports OpenCable
specifications nationwide." Panasonic's first tru2way enabled VIERA
Plasma HDTVs will be offered in 42-inch class and 50-inch class
sizes with integrated tru2way cable receiver capability within the
set's chassis. The TH-42PZ80Q and TH-50PZ80Q will be extensions of
Panasonic's critically acclaimed VIERA PZ80 series of 1080p Plasma
HDTVs. The TH-42PZ80Q will have an SRP of $1,599.95 and the
TH-50PZ80Q will have an SRP of $2,299.95. These tru2way HDTVs will
allow consumers to access all digital cable services such as
electronic program guides and the full range of interactive and
video-on-demand programming - all accessible directly via the
television's remote control - without the costs or clutter
associated with a traditional external cable set-top box. In
addition to tru2way technology, the VIERA TH-42PZ80Q and TH-50PZ80Q
feature 480Hz Sub-field Drive for sharp motion image focus,
1,000,000:1 Dynamic Contrast Ratio, VIERA Link and a built-in SD
Memory Card reader for playing back digital photos. VIERA Link
allows the consumer to operate all VIERA Link equipped components
with a single remote. About Panasonic Based in Secaucus, NJ,
Panasonic Corporation of North America markets a broad line of
digital and other electronics products for consumer, business and
industrial use. The company is the principal North American
subsidiary of Panasonic Corporation (NYSE:PC), and the hub of
Panasonic's U.S. branding, marketing, sales, service and R&D
operations. Panasonic Broadcast & Television Systems Co. is a
leading supplier of broadcast and professional video products and
systems. Panasonic Broadcast is a unit company of Panasonic
Corporation of North America. Information about Panasonic and its
products is available at http://www.panasonic.com/. Additional
company information for journalists is available at
http://www.panasonic.com/pressroom. About Comcast Corporation
Comcast Corporation (NASDAQ:CMCSANASDAQ:CMCSK)
(http://www.comcast.com/) is the nation's leading provider of
entertainment, information and communication products and services.
With 24.6 million cable customers, 14.4 million high-speed Internet
customers, and 5.6 million Comcast Digital Voice customers, Comcast
is principally involved in the development, management and
operation of broadband cable systems and in the delivery of
programming content. Comcast's content networks and investments
include E! Entertainment Television, Style Network, The Golf
Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNet
networks and Comcast Interactive Media, which develops and operates
Comcast's Internet businesses, including Comcast.net
(http://www.comcast.net/). Comcast also has a majority ownership in
Comcast-Spectacor, whose major holdings include the Philadelphia
Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team
and two large multipurpose arenas in Philadelphia. About CableLabs
Founded in 1988 by cable operating companies, Cable Television
Laboratories, Inc. (CableLabs(R)) is a non-profit research and
development consortium that is dedicated to pursuing new cable
telecommunications technologies and to helping its cable operator
members integrate those technical advancements into their business
objectives. (TM) tru2way, CableLabs and OpenCable are trademarks of
Cable Television Laboratories, Inc. DATASOURCE: Panasonic CONTACT:
Chris De Maria, +1-201-348-7182, , or Jeff Samuels,
+1-201-392-4571, , both of Panasonic; or Jenni Moyer, of Comcast,
+1-215-286-3311, (c) +1-610-506-8951, Web Site:
http://www.comcast.com/ http://www.comcast.net/
http://www.panasonic.com/ http://www.panasonic.com/pressroom
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