Panasonic Announces Pricing for LUMIX DMC-G1, the World's First Micro Four Thirds System Camera
16 Ottobre 2008 - 3:00PM
Marketwired
Panasonic today announced pricing for the world's first Micro Four
Thirds System camera, the LUMIX DMC-G1 -- available in mid-November
for a suggested retail price of $799.95, which includes the LUMIX G
VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. kit lens. Also available in
November, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto
Micro Four Thirds lens has a suggested retail price of $349.95.
The LUMIX G1, available in black, blue and red models, is the
first interchangeable lens camera to offer consumers a choice of
colors. Weighing about half as much as a standard digital
single-lens reflex (DSLR) camera (1.28 lbs)*, the LUMIX G1 is
loaded with features that both entry-level and more experienced
DSLR users will appreciate. The LUMIX G1 introduces a new Contrast
AF (Auto Focus) system that is accurate and fast. Additionally, the
LUMIX G1 features Panasonic's Intelligent Auto mode found across
the LUMIX line of cameras, which includes AF Tracking, Intelligent
Exposure, MEGA O.I.S., Intelligent ISO, Intelligent Scene Selector,
and Face Detection.
"The LUMIX G1 provides the power of a DSLR with many of the
easy-to-use features from our point-and-shoot digital cameras,"
said David Briganti, National Marketing Manager, Imaging, Panasonic
Consumer Electronics Company. "With the LUMIX G1, we're able to
provide manual controls and professional-quality images, while also
making the camera much more compact and with intuitive features
easy for those new to DSLRs to learn and use."
The LUMIX G1's electronic Live View Finder, with a
high-resolution 1,440,000-dot equivalent, allows the user to shoot
the exact image seen, while also displaying information about the
camera's settings. The LUMIX G1 also features a free-angle 3.0-inch
LCD, enabling the user to see the adjustments as they are being
made, a valuable learning tool for users new to manual controls, as
the effects can be confirmed visually before snapping the shot.
Panasonic will expand its Micro Four Thirds System cameras and
lenses in 2009, including a new model that builds on the LUMIX G1's
portability and style, while incorporating High Definition video
capabilities. More details to be released in 2009. For more
information about the Panasonic LUMIX DMC-G1, please visit
www.panasonic.com/dsc.
*Compared to the Panasonic LUMIX DMC-L10.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company
is a Division of Panasonic Corporation of North America, the
principal North American subsidiary of Panasonic Corporation.
(NYSE: PC) and the hub of Panasonic's U.S. marketing, sales,
service and R&D operations. In its commitment to provide
consumers with extensive imaging resources, Panasonic LUMIX
established the Digital Photo Academy, a series of nationwide
workshops designed to instruct consumers how to optimize the
features on their digital cameras and produce high-quality photos.
Panasonic is honored to support OUR PLACE -- The World's Heritage,
a project that will create the world's largest photographic
collection of UNESCO World Heritage sites, with acclaimed
photographers exclusively using LUMIX digital cameras to capture
all images. Information about Panasonic LUMIX digital still cameras
and its affiliated programs is available at
www.panasonic.com/dsc.
Editorial Contacts: MeeJin Annan-Brady Panasonic 201-392-6124
annan-bradym@us.panasonic.com Andrew Stein Peppercom 212-931-6190
astein@peppercom.com
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