New LUMIX ZS3, With Impressive 12x Optical Zoom is Slimmer Than
Predecessor and Adds AVCHD Lite High Definition Video Recording
Capability MIAMI, Jan. 27 /PRNewswire-FirstCall/ -- Panasonic today
introduced the LUMIX DMC-ZS3 and DMC-ZS1, both members of the new
ZS-Series, the successor to the acclaimed LUMIX TZ-Series and
Panasonic's newest ultimate compact and powerful digital cameras.
The LUMIX ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle
lens and 12x optical zoom, meaning it has added 2x optical zoom to
the award-winning TZ-Series camera, yet reduced its size. The ZS3
also features a LEICA DC VARIO-ELMAR lens and High Definition (HD)
video recording ability, known as AVCHD Lite. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090127/NY62331 ) "The LUMIX
ZS3 is a powerhouse performer with enormous versatility. Compared
with the TZ-Series, it extends the power of the optical zoom from
10x to 12x and expands the wide-angle lens from 28mm to an
ultra-wide 25mm, giving it the range for virtually any shooting
situations," said David Briganti, National Marketing Manager,
Imaging, Panasonic Consumer Electronics Company. "Despite its
superior lens specifications and functionality, the ZS3 is
remarkably smaller and lighter than its predecessors, making it
easier to carry on travels and everyday shooting opportunities."
The ZS3 is the world's first digital camera to feature HD video
recording in "AVCHD Lite(*2)". Compared with the conventional
Motion JPEG format, AVCHD Lite allows longer recordings with
breathtaking HD visual and audio quality. This combined with a
well-considered control interface, which includes a dedicated movie
recording button on the camera's back panel, makes the ZS3 a hybrid
model that performs admirably for both still and motion image
capture. The ZS3 also expands Panasonic's popular Intelligent Auto
(iA) mode with the addition of Face Recognition -- a feature that
"remembers" faces from previous shots(*1). When a registered face
appears in the frame, the camera will prioritize focus and exposure
to capture it beautifully. With Face Recognition, when a familiar
face is recorded several times, the camera will prompt the users to
register the face. Once registered, if the face appears into the
frame again, the camera will display the name specified for that
person and prioritize focus and exposure so that the registered
face is bright and sharply focused. New this year to the ZS-Series,
iA mode is also available in Movie Mode. It automatically selects
the most suitable Scene mode and helps to correct handshake, focus
and brightness problems -- making iA mode your one-stop solution to
capture beautiful still and motion images. In Movie Mode, the ZS3,
Optical Image Stabilization (O.I.S.) helps prevent handshake when
using the high-powered zoom. Face Detection automatically detects a
face in the frame and adjusts focus, exposure, contrast, and skin
complexion so it turns out perfectly. Intelligent Exposure
continually checks the ambient light level and adjusts the exposure
setting as conditions change to prevent blown highlights and
blocked shadows. And Intelligent Scene Selector automatically
switches between Normal, Portrait, Macro, Scenery, and Low Light
modes according to the situation to optimize visual quality. The
imaging power of LUMIX has further evolved with the Venus Engine
HD, which boasts two CPUs to provide approx. 2.4x processing
capability and support for AVCHD Lite and HDMI output. It
integrates all the advanced functions and camera operations with
high performance and low-power consumption. In image processing,
luminance noise and chromatic noise are reduced separately before
and after signal processing. This is further refined by separating
noise two-dimensionally into high-frequency and low-frequency
noise. The circuits then effectively reduce only the low-frequency
noise to minimize the unwanted noise and help produce beautiful,
sharp still and motion images. Playback with the ZS-Series is also
easy. Simply insert the camera's SD Memory Card into the VIERA(R)
HDTV's Image Viewer SD Card slot for a photo slideshow(*3).
Alternatively, connect the camera via an optional HDMI mini cable,
the DMW-HDC2, to a VIERA Link(TM)-equipped Panasonic VIERA HDTV and
use the television's remote control to run mixed slideshows of
photos and videos. The ZS3 features a 3-inch, high resolution
460,000-dot Intelligent LCD with a wide viewing angle, improving
visibility during recording and playback. Other features of the
LUMIX ZS3 include: -- Increased Scene modes for both still and
motion image shooting - optimized for a variety of situations.
There are 26 scene modes for still image and 17 for motion image
(Portrait, Soft Skin, Transform, Self portrait, Scenery, Low light,
Food, Party, Candle light, Sunset, High sensitivity, Beach, Snow,
Aerial, Pin hole, Film grain and Underwater) -- Two new My Scene
settings let users assign their two most frequently used Scene
modes to the setting, and with a simple switch, allow access to
either scene instantly. -- New Panorama Assist scene mode allows
users to shoot a number of consistent photos, either vertically or
horizontally, by aligning them according to a guide that overlaps
the screen. Then using those photos and the bundled PanoramaMaker
software, users can create dramatic panoramic images. -- High-Speed
Burst (Speed Priority) that fires off approx. 10 shots per
second(*4). -- Menus are clearer and easier to navigate with the
Display Size option. -- Macro Zoom function lets users pull
subjects even closer to capture dramatic close-up shots by using
the 3x digital zoom in the wide-angle. -- Bundled Software: The
latest version of PHOTOfunSTUDIO 3.0 HD Edition allows users to
view, edit and archive captured content with greater ease and fun.
Still and motion images can be transferred to the computer via a
USB cable for viewing and archiving. Using PHOTOfunSTUDIO 3.0 HD
Edition, users can edit and remove unwanted portions of video clips
recorded in AVCHD Lite. Contents recorded in AVCHD Lite can be
burned directly onto a DVD disc or the software can convert
contents to MPEG2 format. The software also incorporates the Face
Recognition function, which recognizes registered faces in photos
stored on the computer, making organizing and archiving photos with
a specific person much easier. Additionally, motion pictures can be
uploaded directly to YouTube. The ZS1, like the ZS3, features a
25mm ultra-wide angle, 12x powerful optical zoom. Distinguishing
it, the ZS1 features a 10.1 megapixel CCD, a standard iA mode (no
Face Recognition) for still image recording and a 2.7-inch,
230,000-dot Intelligent LCD. The DMC-ZS3 will be available in
silver, black, blue and red for a suggested retail price (SRP) of
$399.95, while the DMC-ZS1 will be available in black and silver
for an SRP of $299.95. Both models will be available in April 2009.
For more information, please visit http://www.panasonic.com/lumix.
To download hi-res photos, please visit
http://www.panasonic.com/pressroom. *1 Depending on background and
facial expression, camera may not recognize a registered person.
For family members with similar facial features, camera may not
correctly identify the intended subject. *2 The "AVCHD" is a high
definition (HD) digital video recording / playback format jointly
established by Panasonic Corporation and Sony Corporation. The
"AVCHD Lite" is a subset of the "AVCHD format" for HD digital video
cameras with HD video recording restricted to 720P. The new "AVCHD
Lite" Logo and the "AVCHD Lite" License are restricted to devices
within the AVCHD Video Camera category. Digital cameras have now
been added to the AVCHD Video Camera category. For more details,
please refer to the "AVCHD Information Website".
http://www.avchd-info.org/ *3 AVCHD Lite motion images recorded
onto an SD Memory Card or a DVD disc cannot be played from a device
that does not support the AVCHD standard. *4 3-megapixel (4:3),
2.5-megapixel (3:2), 2-megapixel (16:9) recording. (10fps in Speed
Priority mode / 6fps in Picture Priority mode) *LEICA is a
registered trademark of LEICA Microsystems IR GmbH. *The LEICA DC
VARIO-ELMAR lenses are manufactured using measurement instruments
and quality assurance systems that have been certified by LEICA
Camera AG based on the company's quality standards. *YouTube is a
trademark of Google Inc. *The "AVCHD Lite" and the "AVCHD Lite"
logo are trademarks of Panasonic Corporation and Sony Corporation.
*HDMI, the HDMI logo and High-Definition Multimedia Interface are
trademarks or registered trademarks of HDMI Licensing LLC. *All
other company and product names are trademarks of their respective
corporations. *This unit is compatible with both SD Memory cards
and SDHC Memory cards. You can only use SDHC Memory cards on
devices that are compatible with them. You cannot use SDHC Memory
cards on devices that are only compatible with SD Memory cards.
(When using an SDHC Memory card on another device, be sure to read
the operating instructions for that device.) *When you set the
picture quality to HD, WVGA or VGA, we recommend using a high-speed
card with "10MB/s" or greater displayed on the package. *Continuous
recording exceeding 2GB is not possible when recording motion JPEG.
Remaining time for continuous recording is displayed on the screen.
*The use of recorded or printed materials that are protected by
copyright for any purpose other than personal enjoyment is
prohibited, as it would infringe upon the rights of the copyright
holder. *Design and specifications are subject to change without
notice. About Panasonic Consumer Electronics Company Based in
Secaucus, N.J., Panasonic Consumer Electronics Company is a
Division of Panasonic Corporation of North America, the principal
North American subsidiary of Panasonic Corporation. (NYSE:PC) and
the hub of Panasonic's U.S. marketing, sales, service and R&D
operations. Panasonic, known for innovative imaging technology that
enables high-quality digital photos, introduced the world's first
Micro Four Thirds digital camera. In its commitment to provide
consumers with extensive imaging resources, Panasonic LUMIX
established the Digital Photo Academy, a series of nationwide
workshops designed to instruct consumers how to optimize the
features on their digital cameras. DMC-ZS3,ZS1 Specifications
DMC-ZS3: S-Silver, K-Black, A-Blue, R-Red DMC-ZS1: S-Silver,
K-Black Metrics Dimensions (W x H x D) 103.3 x 59.6 x 32.8 mm (4.07
x 2.35 x 1.29 in) Weight Approx. 206g (0.45 lb) Approx. 229g with
Battery and SD Memory Card (0.50 lb) Optics Pixels Camera Effective
Pixels 10.1 Megapixels CCD Sensor Size / Total Pixels/Filter
ZS3:1/2.33-inch / 12.7 Total Megapixels / Primary Color Filter ZS1:
1/2.5-inch / 10.3 Total Megapixels / Primary Color Filter Lens
Aperture F3.3 - 4.9 / Iris Diaphragm (F3.3 - 6.3 (W)/F4.9 - 6.3
(T)) Optical Zoom 12x Focal Length f=4.1-49.2mm (25-300mm in 35mm
equiv.) Extra Optical Zoom (EZ) 14.3x (4:3 / 7M), 17.1x (4:3 / 5M),
21.4x (under 3M) Lens LEICA DC VARIO-ELMAR 10 elements in 8 groups
(2 Aspherical Lenses / 3 Aspherical surfaces, 2 ED lens) 2-Speed
Zoom Yes Optical Image Stabilizer MEGA O.I.S. (Auto / Mode1 /
Mode2) Digital Zoom 4x (Max. 48.0 x combined with Optical Zoom
without Extra Optical Zoom) (Max.85.6x combined with Extra Optical
Zoom) Focus Focusing Area Normal: Wide 50cm/Tele 200cm - infinity
Macro / Intelligent AUTO / Clipboard : Wide 3cm / Max 200cm / Tele
100cm - infinity Focus Range Display Yes AF Assist Lamp Yes Focus
Normal / Macro, AF Tracking (On / Off), Pre-AF (Off / Quick AF /
Continuous AF) Continuous AF (On / Off) in motion Image recording
AF Metering Face / AF Tracking / Multi (11pt) / 1pt HS / 1pt / Spot
Shutter Shutter Speed 8-1/2000 sec (Selectable minimum Shutter
speed) Starry Sky Mode : 15, 30, 60sec. Recording iA Face
Recognition ZS3:Photo ZS1: - Optical Image Stabilizer ZS3: Photo
& Movie ZS1: Photo & Movie Intelligent ISO Control ZS3:
Photo ZS1: Photo Face Detection ZS3: Photo & Movie ZS1: Photo
Intelligent Scene Selector ZS3: Photo (Portrait, Scenery, Night
Portrait, Night Scenery, Macro), & Movie (Portrait, Scenery,
Low Light, Macro) ZS1: Photo (Portrait, Scenery, Night Portrait,
Night Scenery, Macro) Intelligent Exposure ZS3: Photo & Movie
ZS1: Photo AF Tracking Photo Digital Red Eye Correction Photo File
File Format Still Image: JPEG (DCF / Exif2.21) Image with Audio:
JPEG (DCF / Exif2.21) + QuickTime Motion picture: AVCHD Lite*,
QuickTime Motion JPEG *ZS3 only AVCHD Lite REC ZS3: NTSC ZS1: -
Interface Mode Switch [Recording] / [Playback] One-Touch Movie
Button ZS3: Yes ZS1: - Recording Modes Mode Dial Intelligent AUTO,
Normal Picture, MySCN1, MySCN2, SCN, Clipboard Still Picture Scene
Mode Portrait, Soft Skin, Transform, Self-Portrait, Scenery,
Panorama Assist, Sports, Night Portrait, Night Scenery, Food,
Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity,
Hi- Speed Burst (Image Priority / Speed Priority), Flash Burst,
Starry Sky, Fireworks, Beach, Snow, Aerial photo, Pinhole, Film
Grain, Underwater Movie Scene Mode ZS3: Portrait, Soft Skin,
Transform, Self-Portrait, Scenery, Low Light, Food, Party, Candle
Light, Sunset, Beach, Snow, Aerial, Pinhole, Film Grain, High
Sensitivity, Underwater (Activated by selecting Still Picture Scene
Mode then pressing movie button. Still Picture Scene Modes without
corresponding Movie Scene Mode is recorded in Normal Mode) ZS1: -
Continuous Shooting Mode ZS3: Full-Resolution Image, 2.3 frames/sec
Max. 5 images (Standard mode), Max 3 images (Fine Mode) High-speed
Burst Mode: approx. 6.0 frames/sec (image priority), approx. 10
frames/sec (speed priority) (recorded in 3M for 4:3, 2.5M for 3:2,
2M for 16:9) ZS1: Full-Resolution Image, 2.5 frames/sec Max. 5
images (Standard mode), Max 3 images (Fine Mode) High-speed Burst
Mode: approx. 6.5 frames/sec (image priority) approx. 10 frames/sec
(speed priority) (recorded in 3M for 4:3, 2.5M for 3:2, 2M for
16:9) Unlimited consecutive Shooting ZS3: 1.8 frames/sec ZS1: 2.0
frames/sec Motion Picture Recording 4:3 VGA: 640 x 480 pixels,
30fps (Motion JPEG) QVGA: 320 x 240 pixels, 30 fps (Motion JPEG)
16:9 WVGA: 848 x 480 pixels, 30 fps (Motion JPEG) HD ZS3: Movie
1280x720, 60P (AVCHD Lite, SH: 17Mbps / H:13Mbps / L:9Mbps )/ 30fps
(Motion JPEG) ZS1: - Exposure Parameters Exposure Program AE
Exposure Compensation 1/3 EV step, +/-2 EV Auto (AE) Bracketing +/-
1/3 EV ~1EV step, 3 frames Multi-Aspect ZS3: Yes ZS1: - Light
Metering Intelligent Multiple/ Center Weighted/ Spot ISO
Sensitivity Auto / 80 / 100 / 200 / 400 / 800 / 1600 High
Sensitivity (ISO 1600-6400) Image Parameters Aspect Ratio 4:3 / 3:2
/ 16:9 Still Picture Recording ZS3: ZS3: 4:3 3648 x 2736 (10M) /
3072 x 2304 (7M EZ) / 2560 x 1920 (5M EZ) / 2048 x 1536 (3M EZ) /
1600 x 1200 (2M EZ) / 640 x 480 (0.3M EZ) 3:2 3776 x 2520 (9.5M) /
3168x2112 (6.5M EZ) / 2656x1768 (4.5M EZ) / 2112x1408 (3M EZ) /
2048 x 1360 (2.5M EZ) 16:9 3968 x 2232 (9M) / 3328x1872 (6M EZ) /
2784x1568 (4.5M EZ) / 2208x1248 (2.5M EZ) / 1920 x 1080 (2M EZ)
ZS1: 4:3 3648 x 2736 (10M) / 3072 x 2304 (7M EZ) / 2560 x 1920 (5M
EZ) / 2048 x 1536 (3M EZ) / 1600 x 1200 (2M EZ) / 640 x 480 (0.3M
EZ) 3:2 3648 x 2432 (9M) / 3072 x 2048 (6M EZ) / 2560 x 1712 (4.5M
EZ) / 2048 x 1360 (2.5M EZ) 16:9 3648 x 2056 (7.5M) / 3072 x 1728
(5.5M EZ) / 2560 x 1440 (3.5M EZ) / 1920 x 1080 (2M EZ) Image
Quality Fine / Standard White Balance Auto / Daylight / Cloudy /
Shade / Halogen / White Set White Balance Adjustment (+/- 10steps,
except for auto set) Quick Menu Yes Color Mode Standard, Natural,
Vivid, Black & White, Sepia, Cool, Warm Others Still Image with
Audio Recording 5 sec Audio Dubbing Max. 10sec Real-time histogram
Yes Composition Guide line Yes (2 patterns) Auto Review 1sec, 2sec,
Hold, Zoom Review Yes Easy Zoom / Zoom Resume No / Yes Optical Zoom
in Motion Picture Yes Zoom Macro Yes Orientation Detector Yes Scene
Mode Help Screen Yes Self Timer 2sec / 10sec Focus Icon Select ZS3:
Yes (in Face Recognition only) ZS1: - Playback Display Playback
Mode Normal Playback, Slideshow, Mode Playback, Category Playback,
Favorites Playback Thumbnails / Zoomed Playback 12,30-thumbnails /
Max 16x Calendar Display / Dual-Image Playback Yes / No Set
Favorites / Rotate Image Yes / No Playback Still Images with Audio
Yes Playback Motion Picture ZS3: Yes (Motion JPEG / AVCHD Lite)
ZS1: Yes (Motion JPEG) Slideshow Mode All / Still Images Only /
Motion Picture Only / Favorites / Category BGM Effect (Natural /
Slow / Swing / Urban / OFF) Show Histogram Yes Delete Delete Image
Single / Multi / All / All except Favorites Edit DPOF Print Setting
/ Set Protection Yes / Yes Resize / Trim / Aspect Conv. / Leveling
Yes / Yes / Yes* / Yes *ZS3 only Copy / Title Edit / Text Stamp Yes
/ Yes / Yes PictBridge Support Single / Multi / All / Favorites /
DPOF Setup OSD language English, Spanish Viera Link(TM) ZS3: Yes
ZS1: - HDMI(TM) Output ZS3: Video: Auto / 1080i / 720p / 480p(NTSC)
Audio: Dolby Digital Stereo Creator (Dolby AC3) ZS1: - Movie REC
Guide ZS3: Yes ZS1: - Wind-Cut in Motion Picture ZS3:Yes ZS1: -
Travel Date / World Time Yes / Yes Others Monitor LCD Monitor ZS3:
3.0" TFT LCD Display (460K dots) ZS1: 2.7" TFT LCD Display (230K
dots) Field of View : approx. 100%, Wide Viewing Angle, AUTO Power
LCD mode, Power LCD mode Flash Built-in-Flash Auto, Auto/Red-eye
Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off 0.6
- 5.3m (Wide/ISO Auto), 1.0 - 3.6m (Tele/ISO Auto) Media Recording
Media Built-in Memory, SD Memory Card, SDHC Memory Card,
MultiMediaCard (Still image only) Built-in-Memory approx. 40MB
Audio Microphone / Speaker ZS3: Stereo / Yes ZS1: Mono / Yes
Interface Interface ZS3: HDMI (mini), USB2.0 High speed AV Output
NTSC model (NTSC), DC Input (requires Multi Conversion Adapter
DMW-MCA1*) ZS1: USB2.0 High speed AV Output NTSC model (NTSC) / DC
Input (requires Multi Conversion Adapter DMW-MCA1*) *Optional Power
Power ID-Security Li-ion Battery Pack (3.6V, 895mAh) (Included) AC
Adaptor DMW-AC5** (Input: 110- 240V AC) with Multi Conversion
Adapter DMW-MCA1** **Optional Battery life (approx.) ZS3: 300
pictures (CIPA Standard) ZS1: 320 pictures (CIPA Standard) Standard
Package Included Software ZS3: PHOTOfunSTUDIO v3.0 HD Edition ZS1:
PHOTOfunSTUDIO v3.0 ArcSoft (MediaImpression / Panorama Maker), USB
Driver, QuickTime Standard Accessories Battery Charger, Battery
Pack, Battery case AV Cable, USB Connection Cable, AC Cable Hand
Strap, CD-ROM *Based on the CIPA standard. Shooting conditions: 23
degrees C with 50% humidity; LCD on; using SD Memory Card; starting
to shoot 30 seconds after turning on the power; shooting once every
30 seconds with the flash in full operation for every other shot;
changing the zoom setting from telephoto to wide, or wide to
telephoto, for each shot; and temporarily turning the power off
after each 10 shots (long enough to lower the battery temperature).
** The number of recordable pictures decreases in Auto Power LCD
mode or Power LCD mode.
http://www.newscom.com/cgi-bin/prnh/20090127/NY62331 DATASOURCE:
Panasonic CONTACT: MeeJin Annan-Brady of Panasonic,
+1-201-392-6124, ; or Blayne Murphy of Cohn & Wolfe,
+1-212-798-9763, , for Panasonic; or Chris De Maria of Panasonic,
+1-201-348-7182, Web Site: http://www.panasonic.com/
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