DIRECTV and Panasonic Bring 3D Home
07 Gennaio 2010 - 12:30AM
PR Newswire (US)
DIRECTV - First Television Provider to Launch 3D in the Home -Will
Soon Deliver Three Dedicated 3D Channels Presented by Panasonic LAS
VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- DIRECTV, the world's most
popular television service, and Panasonic, a world leader in HDTV
and digital electronics, announced today a strategic relationship
that, for the first time, will bring 3D TV, the next frontier of
television entertainment, to the largest audience nationwide.
Beginning in June 2010, millions of DIRECTV HD customers will
receive a free software upgrade enabling them to have access to
three dedicated 3D channels through their 3D television sets, such
as Panasonic's VIERA Full HD 3D TVs. Panasonic will be the
exclusive presenting sponsor of DIRECTV's new HD 3D channels, which
will deliver movies, sports and entertainment content from some of
the world's most renowned 3D producers. DIRECTV and Panasonic will
leverage current relationships with programming partners and movie
studios to obtain new and existing 3D content. DIRECTV is currently
working with AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy
Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting
System, Inc., to develop additional 3D programming that will debut
in 2010-2011. The sponsorship will feature Panasonic branding on
all DIRECTV 3D channels for a one-year period. "We led the way with
HD and we are excited to do the same with 3D," said Eric Shanks,
executive vice president, DIRECTV Entertainment. "Adding the most
HD channels to our lineup gave customers a viewing experience that
was incredibly lifelike; adding 3D to the mix will take that one
step further allowing them to become part of the cast as the
picture comes to life in their living rooms. We are taking a
technology that at one time could only be seen in a theater and
bringing it into the living rooms of the largest audience in the
United States. By partnering with Panasonic, we are bringing
together two industry leaders to deliver the most advanced
television technology available today and together we are
continuing to set the standard for the best television viewing
experience available." "Panasonic has been developing 3D standards
for television for several years, and we believe it represents a
fundamentally new experience in home entertainment because it adds
the immersive nature of real life," said Yoshi Yamada, chairman
& CEO of Panasonic Corporation of North America. "Our
relationship with DIRECTV is a core component of our 'end-to-end'
strategy of building out an entire 3D entertainment ecosystem. From
leading the development of the Full HD 3D standard for Blu-ray Disc
to launching Full HD 3D stereoscopic prosumer camcorders; to now
supporting broadcast of 3D content by DIRECTV; to introducing a
broad line of Full HD 3D VIERA televisions and a Full HD 3D Blu-ray
player in 2010; our commitment to 3D is unquestioned in the
industry." At launch, the new DIRECTV HD 3D programming platform,
powered by Panasonic, will offer a 24/7 3D pay per view channel
focused on movies, documentaries and other programming, a 24/7 3D
DIRECTV on Demand channel and a free 3D sampler demo channel
featuring event programming such as sports, music and other
content. In addition, Panasonic is working to make available 3D
production tools, such as Full HD 3D camcorders, professional
monitors and related production technology assistance. Panasonic
will showcase its suite of Full HD 3D VIERA televisions and home
theater system products tuned to a dedicated DIRECTV 3D channel
with exclusive content from the motion picture, "AVATAR" and other
sports, entertainment, documentary and music footage at its booth
(Las Vegas Convention Center, Central Hall, #9405) at the 2010
Consumer Electronics Show in Las Vegas. For more information on
Panasonic's Full HD 3D Technology, visit
http://www.panasonic.com/3D. About DIRECTV, Inc. DIRECTV, Inc.
(NASDAQ:DTV), world's most popular television service to more than
18.4 million customers in the United States and is leading the HD
revolution with more than 130 HD channels. Each day, DIRECTV
subscribers enjoy access to over 265 channels of 100% digital
picture and sound, exclusive programming, industry-leading customer
satisfaction (which has surpassed national cable companies for nine
years running) and superior technologies that include advanced DVR
and HD DVR services and the most state-of-the-art interactive
sports packages available anywhere. For the most up-to-date
information on DIRECTV, please visit directv.com. About Panasonic
Based in Secaucus, NJ, Panasonic Corporation of North America
markets a broad line of digital and other electronics products for
consumer, business and industrial use. The company is the principal
North American subsidiary of Panasonic Corporation (NYSE:PC), and
the hub of Panasonic's U.S. branding, marketing, sales, service and
R&D operations. Panasonic is pledged to practice prudent,
sustainable use of the earth's natural resources and protect our
environment through the company's Eco Ideas programs. Detailed
information about Panasonic's environmental stewardship may be
found in its Panasonic Report for Sustainability 2008
(http://www.panasonic.net/csr/reports) and Environmental Data Book
2008 http://www.panasonic.net/eco/rpt/. Information about Panasonic
and its products is available at http://www.panasonic.com/.
Additional company information for journalists is available at
http://www.panasonic.com/pressroom. DATASOURCE: Panasonic CONTACT:
Jade Ekstedt, DIRECTV, Inc. +1-310-964-3429, ; or Jim Reilly,
Panasonic Corporation, +1-201-392-6067, Web Site:
http://www.panasonic.com/
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