THE EVENT: The Consumer Electronics Show continued in Las Vegas, with the mobile market a main focus.

Chip makers are unveiling products to run the many gadgets aimed at one of the technology industry's fastest-growing areas: the hand-held, Internet-connected devices used to watch movies, run applications, and connect to cellular or Wi-Fi networks.

Other topics discussed at CES, which runs through Sunday, include the future of e-readers, tablet computers and 3-D televisions. Also, a number of companies demonstrated household products that are connected to the Web, while software firms are working to design user-friendly programs that make it easy for consumers to string together these products.

 
   Here's a look at what some companies are doing and other CES topics: 
 

QUALCOMM: Qualcomm Inc. (QCOM) CEO Paul Jacobs said he envisions e-readers having full-motion video and full color while consuming less power. The executive plugged his company's Mirasol display technology, which meets those promises. Also, a number of partners, including Hewlett-Packard Co. (HPQ) and Lenovo Group Ltd. (LNVGY, 0992.HK) showed new developments based on Qualcomm's chips and other technologies.

YAHOO: The Internet giant this week announced it signed deals to embed its widget technology in microprocessors made by MIPS Technologies Inc. (MIPS) and Sigma Designs Inc. (SIGM), whose products are used primarily by television manufacturers. Yahoo's technology works like a bridge between Web sites and television screens, allowing Internet content to be rendered correctly on displays designed for living rooms rather than desktops.

Also at CES, Ben Silverman, the former NBC head of programming, announced the outlines of a deal with Yahoo to create original video programs for the Internet portal. Silverman left NBC in July to team up with IAC/InterActiveCorp. (IACI) for a new venture, Electus, to churn out original programming for the Web and other distribution points.

INTEL: Intel Corp. (INTC) demonstrated a smart phone using its latest low-power chip, code-named Moorestown, as well as a site where consumers can buy mobile-software applications for some low-cost PCs. The chip giant, which supplies roughly 80% of the chips used in computers, wants to expand the market for its low-power Atom processor to smart phones and other gadgets after succeeding in dominating netbooks. The LG Electronics Inc. (066570.SE) phone featuring the chip is expected to come out later this year, Intel Chief Executive Paul Otellini, said at a presentation, but he wasn't specific about other details such as pricing.

FCC CHIEF ON BROADBAND PLAN: Federal Communications Commission Chairman Julius Genachowski promised a broadband plan will offer ways to encourage more competition in areas like Internet video on TVs, although he offered few details during a CES session. For Americans who don't subscribe to broadband because they don't own a PC, the agency is looking at making it easier for consumers to get online video on their TVs, Genachowski said.

Earlier this week, Genachowski asked Congress for another month to deliver the national broadband plan, which is expected to lay out policies for the government to adopt in hopes of ensuring all Americans have access to high-speed, affordable broadband service.

3-D TV: By the end of spring, TV makers Sony Corp. (SNE), Samsung Electronics Co. (SSNHY, 005930.SE), Toshiba Corp. (TOSYY, 6502.TO), Panasonic Corp. (PC, 6752.TO) and LG Display Co. (LPL, 034220.SE) will introduce as many as two dozen 3-D-capable television sets. They also plan to sell 3-D Blu-ray players and 3-D-compatible sound systems. Much of the rollout will be tied to the World Cup, which is watched worldwide and begins in June.

"SMART" THROUGHOUT THE HOUSE: Gadget makers, intent on adding extensive new features to household devices, are adding the "smart" moniker to a growing number of new products, from digital picture frames to home thermostats, often denoting an Internet connection and beefed-up computing capability.

NVIDIA: Nvidia Corp. (NVDA) Chief Executive Jen-Hsun Huang said tablet computers will be a disruptive new product category when the PC-like products begin entering the market this year, taking market share from netbooks and other devices and helping Nvidia expand its mobile chip business. Huang on Thursday unveiled the latest version of Nvidia's chip aimed at mobile devices, and said the chip, called Tegra, could represent roughly half of the company's total revenue in the next five years.

NOKIA CEO ON EMERGING MARKETS: Calling countries outside the West "emerging markets" or "developing markets" doesn't reflect the state of innovation and business development in these areas, Nokia Corp. (NOK) Chief Executive Olli-Pekka Kallasvuo said Friday. "In most cases today, those labels are out of date." The CEO challenged developers to create new mobile applications that would enhance the lives and productivity of people in developing countries, offering a reward of a $1 million investment by the company.

For more Dow Jones stories, please check under code N/TDS.

 
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