Panasonic Takes Aim at Fast-Growing A4 Class MFP Market
04 Febbraio 2010 - 3:30PM
Marketwired
Panasonic System Networks Company of America today announced plans
to substantially increase its footprint in the burgeoning market
for A4 multi-function products. The A4 market has undergone rapid
growth and is emerging as the de facto standard in the marketplace.
As a consequence the A3 market has been fading and will no longer
be a focus for Panasonic going forward. Based on internal Panasonic
research the A4 market is projected to be dominant by 2012 and
account for the majority of imaging devices sold.
According to Product Specialist for MFP/Fax Joseph Odore, the
product mix realignment is based on Panasonic's long-standing
commitment to proactively fulfilling channel partner and end user
requirements by responding to changes in market dynamics in a
timely and decisive manner.
"All the relevant indices -- leased machine levels, printed page
volume, and overall sales of new machines -- make it clear that A3
MFPs are already, or soon will be, a legacy document format and
that A4 MFPs are swiftly becoming the lineup that will best serve
our customers' needs for the beginning of this decade and the
foreseeable future," Odore said.
As a leading manufacturer of document imaging products,
Panasonic has an unparalleled ability to turn on a dime in response
to customer demands. Designing, engineering and building its own
machines and most of the internal components in Panasonic-owned
research centers and factories makes adjusting supply-side
capabilities to reflect demand-side changes significantly easier
for Panasonic than for competitors dependent on 'white box' vendors
for their products.
A document-products industry leader for more than four decades,
Panasonic also announced that it will continue production of
current A3 MFP models through Q1 of 2011 and parts and consumables
for those products through Q1 of 2018, respectively to ensure
customer support as the A4 market rises to dominance. In addition
technical and hardware support will be provided through at least Q1
of 2018.
Production, distribution, and future expansion of Panasonic's
award-winning line of best-in-class front office and enterprise
scanners, A4 multifunction printers, business fax machines, and
advanced interactive whiteboards will be unaffected by the shift in
MFP marketing focus. Panasonic reseller and customer support will
also be unaffected by the change in MFP business strategy.
"Basically, Panasonic will concentrate our R&D on the future
of the MFP market, which is the A4," Odore added. "Since
Panasonic's current A3 MFPs are high-performance, mature products
with an expansive list of cutting-edge features and a legendary
reputation for ease of maintenance and durability, we decided the
future growth of our MFP line and its dealers would be best served
by tightly focusing on the A4 class devices."
About Panasonic System Networks Company of America
Based in Secaucus, NJ, Panasonic System Networks Company of
America is a unit of Panasonic Corporation of North America, the
principal North American subsidiary of Panasonic Corporation (NYSE:
PC) and the hub of Panasonic's U.S. branding, marketing, sales,
service and R&D operations. Panasonic is the global leader in
corded PBX/IP PBX telephony systems and offers a complete suite of
office productivity solutions and home communication and networking
solutions, including cordless phones, network cameras, electronic
whiteboards and photo and multi-function printers that provide
convenience, style and ease-of-use for consumer and business
applications. Information about Panasonic and its products is
available at www.panasonic.com. Additional company information for
journalists is available at www.panasonic.com/pressroom.
All brand names are trademarks and/or registered trademarks of
their respective companies.
EDITOR'S NOTE
End users may obtain sales information by visiting
http://www.panasonic.com/office or by contacting Panasonic at
1-800-742-8086 or 201-348-7000. Please do not publish the editorial
contact telephone numbers. If you wish to review this or any other
Panasonic document-imaging product, please contact Jeff Ayers at
516 609 9500.
Product images can be downloaded from Panasonic's extranet site
at b2b.Panasonic.com. Username: images, Password: images. Select
Image Gallery from the dropdown menu, select a Product Category,
choose the appropriate image file.
Editorial Contact: Jeffrey Ayers Tel 516 609 9500
ayersj@us.panasonic.com http://www.panasonic.com/office Editorial
Contact: Joe Odore Tel 201 392 4271 odorej@us.panasonic.com
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