Panasonic to Establish Global Consumer Research Center
07 Maggio 2010 - 2:47PM
Business Wire
Panasonic Corporation(Panasonic)(NYSE:PC) announced today its
plan to establish the Global Consumer Research Center in its head
office in Osaka by the end of March 2011, aiming to enhance its
capability to design and develop products that meet with local
needs.
Panasonic aims to become the No.1 Green Innovation Company in
the electronics industry by 2018, as well as to implement a
business paradigm shift for growth under its new mid-term
management plan called "GT12" that covers the next three years from
April 2010 to March 2013. As part of its efforts to shift its
business from Japan-centric to globally-oriented, Panasonic focuses
on the high-volume segments in emerging markets. It is crucial for
the company to strengthen customer-oriented products planning
capability by carrying out accurate assessments of various
lifestyles and customs.
To realize stronger products planning capability, Panasonic will
promote research for various lifestyles and customs by establishing
lifestyle research centers in key emerging markets such as India
and Brazil. In addition, the new Global Consumer Research Center in
Japan is expected to play a central role among the lifestyle
research centers all around the world. By sharing the knowledge of
customers’ needs and tastes gained from its research in various
markets, Panasonic strives to pursue further efficiencies and
achieve an optimized approach for utilizing its management
resources to enhance its capability to develop and design products
and to create new markets.
The lifestyle research centers are intended to assess the
rapidly changing customers’ needs and tastes in emerging markets
and to have them efficiently reflected in marketing initiatives.
Most importantly, the acquired data will also be used by the
lifestyle research hub, the Global Consumer Research Center, in
combination with knowledge and resources in Japan to assess an
optimized balance between local standards and global standard. As a
result, enhanced standardization of products for emerging markets
can be achieved through these initiatives.
Panasonic strives to create innovations in manufacturing all
around the world based on the research of regional lifestyles and
customs to further expand overseas business at an accelerated pace.
The expansion will enhance product development of high-volume
segment and thereby new markets will be created.
About Panasonic
Panasonic Corporation is a worldwide leader in the development
and manufacture of electronic products for a wide range of
consumer, business, and industrial needs. Based in Osaka, Japan,
the company recorded consolidated net sales of 7.42 trillion yen
for the year ended March 31, 2010. The company's shares are listed
on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges.
For more information on the company and the Panasonic brand, visit
the company's website at http://panasonic.net.
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