SECAUCUS, N.J., July 21 /PRNewswire-FirstCall/ -- Panasonic today
introduced the new LUMIX DMC-TS10 digital camera, the latest
addition to the company's TS-Series of rugged models, ideal for
active users wanting a versatile camera for outdoor use. Featuring
a flat, slim profile, and a folded optics design with a 4x optical
zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to
approximately 10 feet, shockproof to 5 feet, dustproof and
freezeproof to 14 degrees F*(1). For even further
protection, the LUMIX TS10 comes with a silicone jacket to help
prevent scratches.
"Rugged digital cameras are a growing category, and the
Panasonic LUMIX TS-Series continues to be very popular among
consumers who are looking to use their digital camera while playing
sports, at the beach, or simply to take high-quality photos and
videos, regardless of the shooting environment," said David Briganti, Senior Product Manager, Imaging,
Panasonic Consumer Electronics Company. "The new LUMIX TS10
is also our most affordable rugged model and extremely easy-to-use
– making it attractive for any consumer looking for a waterproof,
freezeproof, dustproof and shockproof, rugged digital camera."
Panasonic's popular Intelligent Auto (iA) mode makes it easy for
anyone to take beautiful photos by offering a full suite of
shooting-assist functions. The LUMIX TS10 makes it extremely
easy for consumers to engage this setting, with a dedicated iA
button on the top of the camera. The MEGA O.I.S. helps reduce blur
due to hand-shake and the Intelligent ISO control prevents a moving
subject from being blurred by optimizing the shutter speed and ISO
sensitivity setting, to produce sharp, clear images. Human faces
are captured in focus and with correct exposure using the Face
Detection mode and unwanted red-eyes are digitally corrected and
backlight compensation automatically adjusted. Intelligent Scene
Selector automatically selects one of six Scene Modes – Macro,
Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that
best suits the shooting situation. The Quick AF system allows the
camera to keep focus on the subject while the camera is in
recording mode even before pressing a shutter button halfway.
The LUMIX TS10 can also shoot High Definition video in 720p
Motion JPG and the image-processing Venus Engine IV features
advanced signal processing technology for rendering high-quality
images and videos. The camera's quick response makes it easier to
capture sudden, spur-of-the-moment photo opportunities.
The Panasonic LUMIX TS10 features an easy-to-see, 2.7-inch
230,000-dot Intelligent LCD for comfortable viewing while both
monitoring shots and playing back the results. The Intelligent LCD
function detects the light condition and automatically boosts the
LCD backlighting by 40% when shooting outdoors in bright sunshine,
and adjusts the frame rate when shooting in low-lit situations.
Detecting the lighting condition precisely and automatically
controlling the brightness with a total of 11 fine steps, this
function gives the display the most appropriate clarity in any
situation without using extra energy. The High-Angle mode makes the
LCD screen extremely easy to view when the camera is held high,
such as when shooting over a crowd.
The Panasonic LUMIX TS10 will be available in blue, red, black
and silver in mid-September for a suggested retail price of
$249.95. For more information on
Panasonic LUMIX digital cameras, please visit:
www.panasonic.com/lumix.
*(1) When used according to Panasonic's operating guidelines,
waterproof to a depth of 10 feet and dustproof in accordance with
"IPX8" and "IP6X" ratings. Shockproof from a height up to 5 feet in
accordance with the "MIL-STD 810F Method 516.5-Shock" test
standard. All components including the lens unit are
evaluated to endure the temperature as low as -10 degrees C to make
the T10 freezeproof.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards.
You can only use SDHC Memory Cards on devices that are compatible
with them. You cannot use SDHC Memory Cards on devices that are
only compatible with SD Memory Cards. (When using an SDHC Memory
Card on another device, be sure to read the operating instructions
for that device.)
*The use of recorded or printed materials that are protected by
copyright for any purpose other than personal enjoyment is
prohibited, as it would infringe upon the rights of the copyright
holder.
*Design and specifications are subject to change without
notice.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J.,
Panasonic Consumer Electronics Company (PCEC), is a Division of
Panasonic Corporation of North
America, the principal North American subsidiary of
Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S.
marketing, sales, service and R&D operations. In its commitment
to provide consumers with extensive imaging resources, Panasonic
LUMIX established the Digital Photo Academy, a series of nationwide
workshops designed to instruct consumers how to optimize the
features on their digital cameras and produce high-quality photos.
Panasonic is pledged to practice prudent, sustainable use of
the earth's natural resources and protect our environment through
the company's Eco Ideas programs. Company information for
journalists is available at www.panasonic.com/pressroom.
For more than 20 years, Panasonic has been proud to support the
Olympic Movement as an Official Worldwide Olympic Partner in the
Audio and Visual Equipment category and, beginning in 2009, in the
Digital Imaging category as well. Panasonic has also renewed its
partnership with the International Olympic Committee for an
additional eight years through the 2016 Summer Games. For more
information, visit http://panasonic.net/olympic.
SOURCE Panasonic