WealthTV Powers Wide-Ranging 3D Production Initiative with Six Panasonic AG-3DA1 Full HD 3D Camcorders
06 Dicembre 2010 - 8:29PM
Business Wire
WealthTV (San Diego, CA), the 24/7 national luxury lifestyle and
entertainment cable television network, recently purchased six
Panasonic AG-3DA1 Full HD 3D camcorders for broad-scale 3D
production in support of its current 3D VOD deployment and its plan
to launch proprietary 3D broadcasts in 2011.
Dispatching 3D crews to such opulent international destinations
as Cannes, Monaco, Ibiza, South Beach and San Simeon, WealthTV is
building an extensive library of 3D series. These include
travelogues under the network’s “Takeoff” and “WOW!” series; exotic
car programming under its “Wealth on Wheels” brand; haute couture
under its “What to Wear” umbrella; and nature programming designed
to thrill viewers with stunning, lifelike beauty. WealthTV's 3D VOD
program is already available nationwide to Verizon FiOS TV
customers who have a 3D television set, 3D glasses and a
high-definition set-top box.
The network’s 3D programming initiatives are so ambitious that
it has retained a number of outside production companies, also
shooting with Panasonic 3DA1s, to produce additional, compelling 3D
content. These include Randall Dark Productions (Austin, TX), whose
principal, Director of Photography Randall Dark, shot the
documentary Three Cities in 3D throughout the Smoky Mountains
entirely with the Panasonic camcorder; and Corkscrew Media
(Calgary, Alberta), which added two 3DA1s to its live-performance
shoot of award-winning country music band, “Doc Walker.”
“The 3DA1 is our primary camera for all 3D production,” said
Robert Herring, WealthTV’s founder and CEO. “We utterly rely on it
for all our 3D ‘heavy lifting,’ and often have eight or more 3DA1s
in the field simultaneously (our six and additional units we secure
from our production partners).”
“We value the Panasonic camcorder for its small size and
simplicity of operation,” Herring continued. “The 3DA1 is more
reliable than beam splitter rigs, and it carries a very affordable
price tag. The camcorders have been perfect in the field, and we
can make real magic for the consumer in the edit bay.
“Amazingly, as the camcorder has been available for only three
months, there is already a community of users. Moreover, with
Panasonic there is a complete 3D solution from one supplier,
specifically in terms of monitoring and NLE partners.”
WealthTV has captured stunning 3D content utilizing the 3DA1s,
including coverage of the International Yacht Show in the South of
France; the Fort Lauderdale International Boat Show; a premier
fashion show; cigarette boats off the shore of South Beach, FL; the
palatial Hearst Castle in San Simeon, CA; and luxurious
destinations in Rome, Croatia, Ibiza and more.
Herring said that WealthTV has 10 3D-capable edit bays at its
40,000 sq. ft. facility with further expansion plans underway. The
network is using the Dashwood Cinema Solutions’ Stereo3D Toolbox
and CineForm’s Neo3D editorial tools.
“We needed an economical solution for 3D production if we’re to
bring 3D programming to a mass cable audience,” said Charles
Herring, WealthTV’s President. “The Panasonic 3DA1 is providing
that solution, and gives us a tremendous advantage, allowing us to
shoot easily and cost-effectively, with great 3D effects.”
For more information about WealthTV, visit www.wealthtv.com.
About the AG-3DA1
The AG-3DA1 is the world's first professional, fully-integrated
Full HD 3D camcorder that records to SD card media. The AG-3DA1
will democratize 3D production by giving professional videographers
a more affordable, flexible, reliable and easier-to-use tool for
capturing immersive content as well as providing a training tool
for educators. At less than 6.6 pounds, the AG-3DA1 is equipped
with dual lenses and two full 1920 x 1080 2.07 megapixel 3-MOS
imagers to record 1080/60i, 50i, 30p, 25p and 24p (native) and
720/60p and 50p in AVCHD. It can record for up to 180 minutes on
dual 32GB SD cards in Panasonic's professional AVCHD PH mode, and
offers professional interfaces including dual HD-SDI out, HDMI
(version 1.4), two XLR connectors, built-in stereo microphone and
twin-lens camera remotes. For more information, visit
http://www.panasonic.com/broadcast.
About Panasonic Solutions Company
Panasonic Solutions Company empowers people whose jobs depend on
reliable technology. The company delivers collaboration,
information-sharing and decision-support solutions for customers in
government, healthcare, education and a wide variety of commercial
enterprises. Products and services within the company’s portfolio
include Panasonic Toughbook® mobile computing solutions,
projectors, professional displays (including both plasma and LCD),
and HD and 3D video acquisition and production solutions. As a
result of its commitment to R&D, manufacturing and quality
control, Panasonic is known for the reliability and longevity of
its products. Panasonic Solutions Company is a Division of
Panasonic Corporation of North America, which is the principal
North American subsidiary of Panasonic Corporation (NYSE: PC).
All brand and company/product names are trademarks or registered
trademarks of the respective companies. All specifications are
subject to change without notice. Information on Panasonic
Solutions Company’s full line of products can be obtained by
calling 877-803-8492 or at www.panasonic.com/broadcast.
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