Omek Interactive & Panasonic Electric Works Bring Complete 3D Gesture Recognition & Interactive Solutions to Advertisers & Re...
06 Gennaio 2011 - 11:00PM
Business Wire
Omek Interactive, a worldwide leader in gesture recognition and
full-body tracking, and Panasonic Electric Works (NYSE:PC), a
global leader in motion sensors and electronic components, have
announced a collaboration to enable gaming, digital signage and
entertainment providers to create fully immersive 3D experiences
for consumers.
Panasonic’s 3D imaging sensor, the D-IMager, is a near infrared
state-of-the-art sensor using a proprietary CCD to capture movement
or gestures based on the Time-of-Flight (ToF) principle. When
combined with Omek’s gesture recognition engine, a variety of
interactive applications, including digital signage, entertainment
and interactive point of sale systems can be developed quickly and
easily.
Omek’s software package includes gesture packs for Natural User
Interface controls (NUI) such as scrolling and selecting and
application packs featuring Follow Bubble and Lucky Lotto. Follow
Bubble creates on-screen speech bubbles that follow people as they
come within range of the camera and display. Lucky Lotto displays
boxes (or other shapes) with symbols “hidden” under them. As
potential customers walk by the display, it asks them to choose by
using a hand gesture to reveal prizes or coupons.
“You can think of it as an interactive 'touchless' screen,” said
Rebecca Rachmany, Sr. Marketing Director of Omek Interactive. “A
user only needs to be close to the screen and the screen
'interacts' with you. Wave your hand and it waves back.
Applications can be developed where people can experience the
feeling of flying, dancing or catching virtual objects. For
advertisers, this opens up an entirely new toolbox and a world of
possibilities that will attract customers and create unique
experiences.”
The Panasonic 3D sensor enables gesture recognition and full
body motion tracking using real time three-dimensional information.
It also allows consumers to control in-store electronic displays,
play games and interact with advertising and information screens.
The solution provides accurate tracking in a wide range of lighting
conditions, including brightly lit environments.
“We are moving towards an age where advertising and products
interact with customers,” said Nick DeGaetano, Group Manager of
Marketing of Panasonic Electric Corp of America. “Advertisers can
create games and interfaces that center around the customer. The
first step in accomplishing a fully immersive environment is using
the D-IMager with Omek’s software solutions.”
About Panasonic Electric Works Corp. of America:
Panasonic Electric Works Corporation of America is a leading
supplier of electronic components that include a full range of
motion sensors, electromechanical, solid state relays, and
fine pitch connectors. Panasonic is also a recognized supplier of
automation controls, lighting and GPS products.
We manufacture and market products for various industries
including commercial and consumer electronics.
Panasonic Electric Works Corporation of America is the principal
North American subsidiary of Panasonic Electric Works Co., Ltd.
Panasonic's D-IMager is now available for purchase through Arrow
Electronics and Digi-Key.
For more information, visit http://pewa.panasonic.com
About Omek
Omek creates software that makes it easy to integrate 3D sensors
into a wide variety of appliances, and easy for developers to
create experiences using 3D sensor input. Omek’s gesture-authoring
tools allow dramatic reduction of development times for games and
applications. Only Omek provides hardware-agnostic software for
platform vendors, sensor makers, and application developers. By
taking a cross-platform approach, Omek enables the integration of
gesture detection into any device and platform.
For more information please visit: www.omekinteractive.com
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