CAMBRIDGE, England and
SAN FRANCISCO, August 8, 2011 /PRNewswire/ --
- Following recent print campaign success, Panasonic makes
first ever deployment of Aurasma-enabled point of sale materials
across the UK
- Over 50,000 postcards in store which consumers can activate
using Aurasma to watch a video and click through to Lumix G3
campaign website
Aurasma, the world's leading augmented reality platform for
mobile devices, today announced that Panasonic is building on the
recent success of the recent Lumix G3 'Small Camera, Epic Shots'
Aurasma-enabled print campaign by rolling out Aurasma-enabled Point
of Sale to over 1,500 UK stores.
(Logo: http://photos.prnewswire.com/prnh/20110711/SF32613LOGO
)
The new Lumix G3 campaign puts Panasonic's latest compact system
camera in the hands of two professional UK photographers in
different locations in the USA.
Consumers with iPhones simply download Aurasma Lite from the App
Store, point the device at the point of sale and the static
photographic image is instantly animated with rich video shot for
the campaign. Consumers can click their device screen during or
after the video to be directed straight to the Lumix Lifestyle
website showcasing the campaign.
Stores participating in the campaign include Best Buy, Comet,
Dixons Travel, Jessops and John
Lewis.
John Dixon, General Manager of
Brand Communications at Panasonic said, "Aurasma has breathed
interactive digital life into our print campaign, allowing us to
engage newspaper and magazine readers with the sort of rich,
interactive media content that until now has only been available
through our website or our television advertising. Building on the
phenomenal success of the print campaign, we've now rolled out
Aurasma-enabled interactive point of sale materials to over 1,500
stores. When Aurasma technology was introduced to us by our
creative agency Brave, we immediately recognised that this was a
natural fit for the Lumix G3 campaign - both are about
fundamentally seeing the world in a new way - and we look forward
to building on this creative partnership in future
campaigns."
Martina King, Managing Director
of Aurasma said, "Consumers can use Aurasma on their handsets to
bring the photography on the Lumix G3 point of sale to life, watch
the gorgeous campaign videos and then click through to the Lumix G3
campaign website. We're seeing innovative brands like Panasonic
embrace Aurasma as a new way to engage consumers, bringing a rich
multimedia experience to print media and in-store point of sale.
This is the first instance of Aurasma being used on in store and it
demonstrates that Aurasma has a huge part to play across the
marketing mix."
Notes for editors
About Aurasma http://www.aurasma.com
Aurasma is a revolutionary, augmented reality platform that uses
advanced image recognition technology to merge the physical and
virtual worlds. Using a smart phone or tablet computer, Aurasma is
capable of recognizing objects in the real world and overlaying
this view with an interactive layer of the virtual world.
Aurasma was created using industry-leading technology from
Autonomy (LSE: AU. or AU.L). It is currently in use by over 150
partners including film studios, TV chains, online retailers, media
agencies, newspapers, magazines, museums and billboard advertisers
and has already been installed on over one million smart devices
globally.
About Brave,http://www.brave.co.uk
Brave is an independent creative agency based in London. Clients include; Panasonic, Greeen
& Blacks, John Frieda and Reebok
to name but a few.
For further information, contact: Victoria
Nairn, Marketing Manager at Brave: +44(0)7949-819507
About Panasonic
Panasonic Corporation is a worldwide leader in the development and
manufacture of electronic products for a wide range of consumer,
business, and industrial needs. Based in Osaka, Japan, the company recorded
consolidated net sales of 8.69 trillion
yen (US$105.0 billion) for the
year ended March 31, 2011. The
company's shares are listed on the Tokyo, Osaka,
Nagoya and New York (NYSE:PC) stock exchanges. For more
information on the company and the Panasonic brand, visit the
company's website at http://panasonic.net/.
For further editorial information, contact: Claire Eaton-Whitfield, +44(0)1344-853-552