Panasonic to Expand Smartphone Business to European Market
09 Dicembre 2011 - 7:00AM
Business Wire
Panasonic (NYSE:PC)(TOKYO:6752) announced today that it will
expand its smartphone business to the European market in March
2012. At the same time, it announced its aim to bring its overseas
smartphone sales to nine million units in fiscal year 2016, ending
March 31, 2016, using Europe as a stepping stone to the global
market.
Panasonic First Global Smartphone (
prototype ) (Photo: Business Wire)
With the mobile phone market rapidly shifting to smartphone
usage worldwide and a steady growth expected particularly overseas,
Panasonic aims to tap into this growth with its first global model
smartphone for the European market in March 2012.
The main characteristics of the global model are: 1.
An ultra-slim D-shaped design for easy portability 2. Slim
bezel with high viewing quality Quarter HD (QHD) 4.3-inch large
organic light emitting diode (OLED) screen 3. Waterproof and
dustproof for ease of handling
Using this as a reference model, Panasonic will expand its
lineup, aiming at sales of 1.5 million smartphones in Europe next
fiscal year. Furthermore, in fiscal year 2016, Panasonic targets
global sales of 15 million units, including nine million in Europe,
Asia, China, and the United States and six million in Japan (of
which five million are smartphones).
The Panasonic Group created the Systems & Communications
Company (SNC) in April this year in advance of its reorganization
scheduled for January 2012 in order to handle products and services
related to system, network and mobile communications. Within this
company, Panasonic will maximize its internal resources, including
making use of an existing factory in Malaysia. Currently, phones
for the Japanese market are manufactured in this factory but now
the same factory is also scheduled to manufacture the first global
model as announced.
Panasonic will continue to expand its product lineup and
increase sales in a speedy process by thoroughly utilizing the
Group's technological assets and development resources as well as
its production and sales sites around the world, thereby
strengthening development, production, and sales structure and
product competitiveness.
Additional photos of the new prototype
smartphone are available at the following web site:
http://mobilephone.panasonic.jp/epress/global/index.html
ID: mobile PW: global
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50099954&lang=en
Grafico Azioni Panasonic (NYSE:PC)
Storico
Da Set 2024 a Ott 2024
Grafico Azioni Panasonic (NYSE:PC)
Storico
Da Ott 2023 a Ott 2024