LAS VEGAS, Jan. 9, 2012 /PRNewswire/ -- CES 2012
-- Myspace (www.myspace.com), a leading social entertainment
destination that lets artists and fans share and discover content,
today announced the launch of Myspace TV, a new service that makes
the television experience social. Available on the next generation
of Panasonic VIERA Connect™-enabled HDTVs, Myspace TV puts viewers
in control by allowing them to discover, share and comment on the
programs they're viewing.
Initial channels on Myspace TV will be music-focused, leveraging
Myspace's unparalleled music rights and leading library of 100,000
music videos and 42 million songs. Myspace TV will expand
beyond music, however, to encompass movies, news, sports and
reality channels, with a growing lineup of today's most popular
broadcast and on-demand content. Audiences will not only be able to
view their favorite television programs, but Myspace TV will also
allow them to chat about what they're viewing while they're viewing
it and invite friends to watch with them virtually. The platform
fully integrates social and television in new ways that add a
dimension to content discovery and evolve the traditional
television experience. A companion app will be available on tablets
and smartphones, providing instant sync capabilities for a seamless
experience.
"Myspace was the first successful social network because it
allowed individuals to share their interests, listen to music,
express their creativity and connect around the things they love,"
said Myspace CEO Tim Vanderhook.
"Historically, TV has been a shared experience, as people gathered
together to watch their favorite programs. Our belief was that we
could enhance the TV experience by increasing viewers' ability to
connect to both content and each other. By partnering with
Panasonic, we're bringing together the content that people love and
a social experience in one service: Myspace TV."
Myspace co-owner Justin
Timberlake added, "We're ready to take television and
entertainment to the next step by upgrading it to the social
networking experience. Why text or email your friends to talk about
your favorite programs after they've aired when you could be
sharing the experience with real-time interactivity from anywhere
across the globe? As the plot of your favorite drama unfolds, the
joke of your favorite SNL character plays, or even the last second
shot of your favorite team swishes the net, we're giving you the
opportunity to connect your friends to your moments as they're
actually occurring. This is the evolution of one of our greatest
inventions, the television. And, we no longer have to crowd around
the same one to experience it together."
Myspace TV intends to return the diminishing social element of
television by connecting viewers around content, simplifying
discovery by creating fan communities empowered to comment, rate,
chat and invite friends to view programming together in
real-time.
Launching in the first half of 2012, Myspace TV's over-the-top
television service will be offered across the Panasonic VIERA
Connect platform. VIERA Connect is Panasonic's connected TV
platform, which offers access to Internet-based video-on-demand
content and applications, ranging from news and fitness, to social
networking and online gaming. VIERA Connect requires no external
box or PC(1) and is accessed via a single button on the television
remote control.
"Year after year, Panasonic's VIERA Connect Smart VIERA TV
platform has continued to expand rapidly but with a singular focus
to deliver to our consumers an extremely robust and interactive
connected TV experience that can be customized and enjoyed on their
large-screen HDTVs," said Joseph
Taylor, Chairman & CEO, Panasonic Corporation of
North America. "We are proud to
partner with the new Myspace on the debut of Myspace TV on our
VIERA Connect Smart TV platform. By partnering with a brand like
Myspace on the VIERA Connect Smart TV platform, we're taking
connected TV to a whole new level of engaging, interactive
experiences for consumers."
Myspace is currently inviting a select audience to participate
in the beta launch of its TV service through a fully integrated
experience on laptop devices. To be considered for invitation,
entertainment fans can submit their information at
http://www.myspace.com/tv. Get a glimpse of Myspace TV on Panasonic
Smart VIERA HDTVs by visiting the Panasonic booth located in the
Las Vegas Convention Center
Central Hall #9405.
About Myspace:
Myspace, LLC. is a leading social entertainment destination
powered by the passions of fans. Myspace drives social interaction
by providing a highly personalized experience around entertainment
and connecting people to the music, TV, movies, and games that they
love. These entertainment experiences are available through both
online and offline and across multiple platforms and devices.
Myspace is also the home of Myspace Music, which offers an
ever-growing catalog of freely streamable audio and video content
to users and provides major, independent, and unsigned artists
alike with the tools to reach new audiences. The company is
headquartered in Beverly Hills, CA
and is a subsidiary of Specific Media.
About Panasonic Consumer Marketing Company of North America:
Based in Secaucus, N.J.,
Panasonic Consumer Marketing Company of North America, a Division of Panasonic
Corporation of North America, the
principal North American Subsidiary of Panasonic Corporation (NYSE:
PC) and the hub of Panasonic's U.S. marketing, sales, service and
R&D operations, offers a wide-range of consumer solutions in
the U.S. and Canada. The Company's portfolio of innovative
consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray
players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless
Phones, Home Appliances, Wellness and Personal Care products and
more.
Panasonic is pledged to practice prudent, sustainable use of the
earth's natural resources and protect our environment through the
company's Eco Ideas programs. Panasonic was the only Consumer
Electronics company to be listed in the top ten brands on the
Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic
on Twitter @panasonicdirect, and additional company information for
media is available at www.panasonic.com/pressroom.
(1) Access to a broadband Internet connection is required to
access VIERA Connect features.
SOURCE Panasonic