Panasonic’s P2 Recording Format Honored with Technology & Engineering Emmy® Award
13 Gennaio 2012 - 3:30AM
Business Wire
Panasonic Corporation was honored this evening with a Technology
& Engineering Emmy® Award for its pioneering development of
removable solid-state media for video camera/recorders. The Emmy
was specifically presented for the company’s creation of the P2
video recording format.
The ground-breaking P2 recording media and accompanying hardware
were introduced in 2003 and provided a substantial improvement in
workflow by being file-based with computer editing; a significant
reduction in maintenance and operating costs by eliminating
mechanical transports from cameras and recorders; and an overall
higher reliability. Subsequently, Panasonic has driven the
proliferation of solid-state video acquisition with worldwide sales
of P2-based products surpassing 220,000 units.
With the industry’s first solid-state, no-moving-parts design,
P2 products have dramatically reduced the downtime associated with
mechanical issues. P2 products are better able to perform in
extreme environments and are resistant to temperature extremes,
shock and vibration, unlike mechanical tape, hard disk and optical
disc systems. Reducing the ongoing cost of acquisition, P2 cards
can be used reliably again and again, without deterioration in
quality.
“Panasonic is honored to receive the coveted technical Emmy for
its pioneering efforts in the development of solid-state video
recording,” said John Baisley, Executive Vice President, Panasonic
System Communications Company of North America (PSCNA). “Since its
inception nearly a decade ago, the P2 recording format has provided
video users extensive productivity benefits and Panasonic continues
development of the P2 format with new HD and now 3D models.”
Panasonic’s current line-up of high-capacity P2 cards offers
transfer speeds substantially faster than most professional
solid-state memory cards offered by other manufacturers. All P2
cards use high-quality solid-state memory and extremely durable,
die-cast aluminum construction. Additionally, P2 cards facilitate
dependable performance during recording in all types of
environments, as well as instant access and complete data
compatibility in all P2 camcorders and workflow tools.
Advances in P2 technology have included memory cards growing
from 2GB to 64GB while declining in price and attaining transfer
rates up to 1.2 Gbps, as well as the introduction of increasingly
powerful codecs such as the master-quality 10-bit 4.2.2 AVC-Intra
codec, and, most recently, AVC-Ultra, a new compression platform
with the capability of delivering 4K 4:4:4 quality, while also
offering lower bit rates to handle mainstream professional video
applications.
Launched in 1948, the Technology and Engineering Emmy Awards
honor development and innovation in broadcast technology and
recognize companies, organizations and individuals for
breakthroughs in technology that have a significant effect on
television engineering. Panasonic has won a total of 16 Emmys, 12
of them for advancements in the area of digital video
technology.
Panasonic accepted the Emmy Award from the National Academy of
Television Arts & Sciences at an awards ceremony held at Las
Vegas’ Venetian Hotel during the ongoing Consumer Electronics
Show.
About P2 Media
P2 cards record the same way that digital still cameras record
onto memory cards: they store the footage as computer files.
Instead of recording the video as “video data,” they record the
footage as computer data files. These files are instantly editable
and can be transferred to other computer storage media directly,
without the restrictions of needing proprietary video decks or
having to wait for real-time transfers. In fact, footage can be
edited directly from a P2 card, without having to transfer to a
computer at all. Because P2 cards record in universally
interchangeable MXF data files, they are immediately usable by
properly configured Windows and Macintosh computers. The P2 cards
eliminate the need for VTRs, eliminate the need for proprietary
video hardware to read or transfer their contents, and eliminate
the need to “capture” or “digitize” footage. For more information
on Panasonic professional P2 products, please visit
www.panasonic.com/broadcast, or call 877-803-8492.
Panasonic Solutions for Business
Through its broad range of integrated business technology
solutions, Panasonic empowers professionals to do their best work.
Customers in government, healthcare, production, education and a
wide variety of commercial enterprises, large and small, depend on
integrated solutions from Panasonic to reach their full potential,
achieve competitive advantage and improve outcomes. The complete
suite of Panasonic solutions addresses unified business
communications, mobile computing, security and surveillance
systems, retail information systems, office productivity solutions,
high definition visual conferencing, projectors, professional
displays and HD and 3D video production. As a result of its
commitment to R&D, manufacturing and quality control, Panasonic
engineers reliable and long-lasting solutions as a partner for
continuous improvement. Panasonic solutions for business are
delivered by Panasonic System Communications Company of North
America, a division of Panasonic Corporation of North America, the
principal North American subsidiary of Panasonic Corporation (NYSE:
PC).
All brand and company/product names are trademarks or registered
trademarks of the respective companies. All specifications are
subject to change without notice. Information on Panasonic
solutions for business can be obtained by calling 877-803-8492 or
at www.panasonic.com.
About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America
provides a broad line of digital and other electronics products and
services for consumer, business and industrial use. The company is
the principal North American subsidiary of Osaka, Japan-based
Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S.
branding, marketing, sales, service and R&D operations.
Panasonic was the only Consumer Electronics company to be listed in
the top ten brands on the Interbrand Best Global Green Brands 2011
ranking
(http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx).
As part of its continuing efforts to reduce its carbon footprint,
Panasonic Corporation of North America will relocate its operations
to a new eco-efficient office tower adjacent to a mass transit hub
in Newark, NJ in 2013. Information about Panasonic Eco Ideas
initiatives is available at http://panasonic.net/eco/ecoideas/.
Information about Panasonic and its products is available at
www.panasonic.com. Additional company information for journalists
is also available at www.panasonic.com/pressroom.
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