SECAUCUS, N.J., May 21, 2012 /PRNewswire/ -- Today,
Panasonic announced a new digital interchangeable standard zoom
lens, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S.
(H-HS12035). The newest addition to the company's premium
lens brand "X," which is compatible with the Panasonic LUMIX G
Series and complies with the Micro Four Thirds™ system standard,
this lens offers a versatile zoom range of 12-35mm (35mm camera
equivalent: 24-70mm) and features constant F2.8 aperture brightness
at entire zoom range. Suitable for professionals and
enthusiasts, this new lens captures a wide range of scenes from
dynamic landscapes to available light and studio-lit portraits and
features superb image rendering for lifelike textures and crisp
edge-to-edge contrast.
The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens
incorporates Panasonic's unique Nano Surface Coating technology
which minimizes reflections at entire visual range (380nm-780nm),
resulting in a dramatic reduction of ghosts and flare for extremely
clear picture quality. The lens's newly integrated POWER
O.I.S. (Optical Image Stabilizer) effectively compensates for both
small, fast movement and large, slow movement, making it easy to
shoot extremely clear photos even in low-lit situations such as at
night or indoors.
Boasting outstanding compactness, the LUMIX G X VARIO
12-35mm/F2.8 ASPH./POWER O.I.S. lens is approximately 73.8mm in
length and 10.76oz in weight, resulting in extreme mobility.
Additionally with a rubber ring on the lens mount, the new lens is
designed to stand up against splash and dust making it ideal for
outdoor photography enthusiasts. A highly reliable metal mount
endures long time use.
The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens system
is comprised of 14 lenses in nine groups. The UED (Ultra
Extra-Low Dispersion) lens minimizes chromatic aberration while the
UHR (Ultra High Refractive) lens realizes high descriptive
performance from corner to corner. Featuring high contrast
and resolution from the center to corner at entire zoom range, the
new LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens has the
ability to capture the details of scenery or portrait with rich
perspective.
The lens's superior inner focus system provides for excellent
resolution and contrast without changing the overall length from
full life-size magnification to infinity. Seven blades give
the aperture a rounded shape that produces an attractively smooth
defocus effect in out-of-focus areas when shooting at larger
aperture settings. Adopting an inner focus system driven by a
stepping motor, the lens's superior design provides smooth and near
silent focusing action which is ideal for both picture and video
recording. When the lens is mounted on any LUMIX G Micro System
camera body, users can take advantage of the high-speed,
high-precisions Contrast AF (Autofocus) system.
The Panasonic LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S.
(H-HS12035) lens will be available in August
2012 . For more information about Panasonic LUMIX
digital cameras and lenses, please visit
www.panasonic.com/lumix.
About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J.,
Panasonic Consumer Marketing Company of North America, a Division of Panasonic
Corporation of North America, the
principal North American Subsidiary of Panasonic Corporation (NYSE:
PC) and the hub of Panasonic's U.S. marketing, sales, service and
R&D operations, offers a wide-range of consumer solutions in
the U.S. and Canada. The Company's portfolio of innovative
consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray
players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless
Phones, Home Appliances, Wellness and Personal Care products and
more.
Panasonic is pledged to practice prudent, sustainable use of the
earth's natural resources and protect our environment through the
company's Eco Ideas programs. Panasonic was the only Consumer
Electronics company to be listed in the top ten brands on the
Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic
on Twitter @panasonicdirect, and additional company information for
media is available at www.panasonic.com/pressroom.
SOURCE Panasonic