SECAUCUS, N.J., July 26, 2012 /PRNewswire/ -- Panasonic
Corporation of North America
announced today the launch of a new communication campaign designed
to bring attention to the brand's broad scope of products and
solutions designed to meet consumer, business-to-business, and
industrial needs. The campaign will also underscore
Panasonic's global commitment to becoming the electronics
industry's leader in green innovation by its 100th
anniversary in 2018. In the recently announced Interbrand Best
Global Green Brands survey of 50 top brands, Panasonic rose from
number 10 to number six in the global ranking.
The multi-faceted campaign will showcase a series of print,
on-line advertising and TV commercials featuring the theme, "Just
Another Way We're Engineering a Better World for You." The
combined marketing effort, which will commence July 27, represents Panasonic's highest
advertising investment in a sports event in its
history. At the center of the campaign are three TV
commercials – 30- and 60-second spots -- including an anthemic
commercial highlighting the brand's extensive range of products and
solutions for consumers and business, as well as a commercial
spotlighting Panasonic's comprehensive business solutions and
a Smart VIERA HDTV commercial featuring US Women's National Soccer
Team player Alex Morgan.
The anthemic commercial will spotlight both products the company
is well known for, including VIERA flat-panel internet and
3D-enabled TV's, and Toughbook® computers, as well as
its Lithium Ion batteries to power electric and hybrid vehicles,
in-flight entertainment and communications systems and
energy-saving solar panel arrays at stadiums and other sports
centers. It also profiles an entire planned eco-smart
community called Fujisawa Sustainable Smart Town, which Panasonic
is developing in Japan to
demonstrate a model for sustainable living.
"Surprisingly, even today many people are not aware of the broad
scope of the Panasonic products and solutions that touch literally
every part of our daily lives," said Betty
Noonan, Vice President of Marketing and Brand Management,
Panasonic Corporation of North America. "Panasonic's founder,
Konosuke Matsushita, was deeply
committed to contributing to society and improving people's
lives. This is where our long-time brand promise 'Ideas for
Life' comes from. The new campaign is designed to complement and be
true to that legacy by communicating Panasonic's intention to
engineer ways for people to enjoy better and more sustainable lives
around the world."
The VIERA HDTV commercial as well as a Panasonic
Toughpad® commercial featuring US Women's National
Soccer Team player Abby Wambach,
made their debuts earlier this month during select national
programming including the recent US Olympic Trials on NBC.
The theme of "just another way we are engineering a better world
for you" will also be used in Panasonic's consumer product and
business solution branding communications moving forward. The shift
in theme is part of the brand's increasing emphasis on
comprehensive solutions and sustainability.
Panasonic is a sponsor of USA
Soccer and the US Women's National Soccer Team.
About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic
Corporation of North America
provides a broad line of digital and other electronics products and
solutions to meet consumer, business and industrial needs. The
company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation
(NYSE: PC), and the hub of Panasonic's U.S. branding,
marketing, sales, service and R&D operations. Panasonic is
committed to becoming the electronics industry's leader in green
innovation by its one-hundredth anniversary in 2018. In the 2012
Interbrand Annual Best Global Green Brands ranking, the Panasonic
brand jumped four spots to number six:
http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx
As part of its continuing efforts to achieve sustainability,
Panasonic Corporation of North
America will relocate its operations to a new eco-efficient
office tower adjacent to the Newark Penn Station mass transit hub
in Newark, NJ in 2013. Information about
Panasonic Eco Ideas initiatives is available
at http://panasonic.net/eco/ecoideas/. Information
about Panasonic and its products is available
atwww.panasonic.com. Additional company information for
journalists is also available
at www.panasonic.com/pressroom.
SOURCE Panasonic