SECAUCUS, N.J., Aug. 1, 2012 /PRNewswire/ -- Panasonic, a
global technology and innovation leader, announced today
pricing and immediate availability of a stylish line of compact and
portable beauty tools which are now available at retail. The
three new products – a heated eyelash curler, precision body shaver
and facial hair trimmer -- join Panasonic's growing portfolio of
high-end beauty products, including facial steamers, pore
cleansers, and bikini trimmers.
In addition to portability and vibrant packaging, each of the
new beauty essentials has a variety of unique characteristics that
enable them to stand out within the market space.
"Whether commuting to work, dashing to a favorite gym class, or
jet setting for a weekend getaway, having the right beauty and
grooming essentials is a must. Our new line of compact beauty tools
answers the growing need for on-the-go beauty solutions," said
Walter Taffarello, Group Marketing
Manager, Panasonic Consumer Marketing Company of North
America. "The best products multi-task, take up minimal
space, and leave women feeling fresh and fabulous. To provide
on-the-go women with products they need to be effortlessly
beautiful, Panasonic engineers have carefully crafted heated
eyelash curlers, precision body shavers and facial hair trimmers
perfect for any purse, gym or makeup bag."
The new Panasonic EH-SE60VP heated eyelash curler creates
natural long-lasting curls in seconds, with or without mascara.
With a 360 degree rotating comb, the new device allows women to
attain natural and voluminous lashes without expensive
extensions. At a suggested retail price of $39.99, the heated eyelash curler can make
eyelashes appear thicker and fuller after one use.
The new Panasonic EH-WR40VP precision body shaver is the
ideal companion for any woman who needs a quick touch up before
rushing out the door. With ultra-thin blades and a pivoting
head, the body shaver offers an extra close shave for the entire
body avoiding nicks or cuts. Designed to be used without
water, the new body shaver is a must-have for the smoothest skin
even when shaving in a hurry. Panasonic's new pivoting shaver has a
suggested retail price of $29.99.
To discreetly get rid of stray facial hairs or for a brow
touch-up between waxing, the new Panasonic ER-GN25VP facial hair
trimmer offers precision at your fingertips. With a
gentle, washable, and detachable head, the trimming wand removes
any unwanted hair from your eyebrows or face. Available
at a suggested retail price of $29.99, the precision facial hair trimmer will
have the user ready for her next close-up.
Starting today, these three Panasonic pocket-sized women's
beauty and grooming products are available at Amazon.com, La
Curacao, J&R, Kohls.com and Kmart. More information about
the full line of Panasonic Beauty products is available at
www.panasonic.com/beauty.
About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J.,
Panasonic Consumer Marketing Company of North America, a Division of Panasonic
Corporation of North America, the
principal North American Subsidiary of Panasonic Corporation (NYSE:
PC) and the hub of Panasonic's U.S. marketing, sales, service and
R&D operations, offers a wide-range of consumer solutions in
the U.S. and Canada. The Company's portfolio of innovative
consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray
players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless
Phones, Home Appliances, Wellness and Personal Care products and
more.
Panasonic is pledged to practice prudent, sustainable use of the
earth's natural resources and protect our environment through the
company's Eco Ideas programs. Panasonic was the only Consumer
Electronics company to be listed in the top ten brands on the
Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic
on Twitter @panasonicdirect, and additional company information for
media is available at www.panasonic.com/pressroom.
SOURCE Panasonic