Collaboration Between Fender Musical Instruments Corporation And
Panasonic Automotive Systems Bring The Fender™ Premium Audio System
To Three New Vehicles
DETROIT, Jan. 22, 2013 /PRNewswire/ -- The Fender
Premium Audio System, a product born out of the 2007 collaboration
between two brands known for precision engineering and a passion
for innovation, celebrates its global availability on three
additional Volkswagen vehicles — the 2013 Beetle Fender Edition,
2013 Beetle convertible and the 2014 Tiguan R-line.
Developed with the intention of recreating the raw emotion of a
live performance, Panasonic Automotive Systems Company of America
and Fender® engineers worked directly with Volkswagen to
tune each system to the individual characteristics and needs of
both vehicles. The Beetle Convertible features two separate and
distinct system tunings that are automatically selected, whether
the top is up or down.
Introduced at the LA Auto Show in November, the Beetle
Convertible has three engine options, including turbo and
TDI®, Clean Diesel versions, each of which feature the
Fender Premium Audio System in its "Sound and Navigation"
package.
The Beetle Fender Edition incorporates a number of specialized
interior and exterior Fender touches. Among them:
- A dashboard in the quintessential "3-Color Sunburst" color of
Fender guitars
- Leather details and floor mats with color contrasting seams
that are in perfect harmony with the dashboard design
- The iconic Fender logo in two chrome side panel badges,
- Proprietary Panasonic speaker technology that cuts through
noise to reproduce the elements of a live concert in the
vehicle.
Highlights of the Beetle Fender Edition premium audio system
include nine uniquely designed speakers, a 10-channel amplifier
with 400-watt output, and a dual voice coil subwoofer.
The 2014 Tiguan R-Line becomes the latest Volkswagen model to
adopt the Fender Premium Audio System. It will feature a
10-channel, 400-watt amplifier with eight speakers and a rear
subwoofer.
The Fender Premium Audio System also is found on the following
Volkswagen models in the U.S.: the 2013 Beetle, Passat, and Jetta
line-up.
About Volkswagen
You'll find further information,
texts, pictures and technical data all around the Volkswagen models
in the press database at: www.media.vw.com.
About Fender Musical Instruments
Corporation:
Fender® is a leading U.S. guitar and
amplifier brand and a name that is synonymous with rock 'n' roll.
With an illustrious history dating back to 1946, Fender has touched
and transformed music worldwide and in nearly every genre: rock
'n'roll, country and western, jazz, rhythm and blues, and many
more. Everyone from enthusiasts and beginners to the world's most
acclaimed artists and performers has used Fender instruments and
amplifiers, in the process making the company not only a revered
music industry name, but also a cultural icon. For more
information, visit www.fender.com.
About Panasonic Automotive Systems Company of
America
Based in Peachtree City,
Georgia, and with Detroit-area operations located in
Farmington Hills, Mich., Panasonic
Automotive Systems Company of America is a division company of
Secaucus, New Jersey-based
Panasonic Corporation of North
America, the principal North American subsidiary of
Panasonic Corporation. (NYSE: PC) of Osaka, Japan, one of the world's leading
developers and producers of innovative digital and other electronic
products for consumer, business and industrial use. Panasonic
Automotive Systems Company of America also acts as the North
American operating company of Panasonic's Automotive Systems
Company of Japan, which
coordinates global automotive industry systems and components
operations. For more information on Panasonic Automotive, please
visit: www.panasonic.com/business/automotive.
SOURCE Panasonic Automotive Systems Company of America