Panasonic to Present "Energetic Energies" Concept with Akihisa Hirata at the Milano Salone 2013
27 Marzo 2013 - 2:00PM
Business Wire
Milano Salone - held every April in Milan, Italy - is one of the
world's largest design exhibitions. This year will mark the sixth
consecutive year of Panasonic's participation in the event, which
attracts next-generation creators and pundits from around the
globe. As a corporation firmly at the forefront of developing
energy solutions for the future,
Panasonic (NYSE:PC)(TOKYO:6752) is continually evaluating its
presence on the world stage.
A Portrait of Akihisa Hirata (C) Luca
Gabino
For the second straight year, architect Akihisa Hirata was
chosen to design Panasonic's installation, which will be a massive
30-meter energy landscape that leads into a hallway of a building
at the prestigious University of Milan.
[VIDEO] Architect, Akihisa Hirata explains the concept,
"Energetic Energies"[FEATURE STORY] Solar Panels Shaping the Look
of Cities and Energy Resources in the Future[PRESS KIT] Milano
Salone 2013 | Panasonic News Portal (News Releases, Images, Maps,
etc. are available to download)
About the ConceptThe
installation features cubes that represent buildings clustered in a
city. Numerous solar panels cover the cubes like lush vegetation
covering hills, while shadows of clouds pass over the hills.
When viewing the installation, one is struck by its conceptual
similarity to a vibrant city of the future where artificial solar
panels integrate seamlessly with nature. The overall effect is
designed to convey a sense of inclusiveness, a world in which city
and nature exist in harmony, with natural energy amply and
efficiently available to all. Last year's exhibition showcased a
new solution that melded the concepts of generation, reservation
and conservation of energy into a unified theme to simulate one of
the fundamentals of our ecosystem: photosynthesis. This year's
installation expands on this.
"The expression 'Energetic Energies' may seem strange but I
think it perfectly sums up the concept of a vibrant metropolis of
the future in which city and nature interact dynamically," Mr
Hirata explained. "It symbolizes the interrelationship of all
living things." He hopes the installation encourages new thinking
on how solar panels can be put to use.Read more…
About the Panasonic
InstallationExhibit concept: Energetic EnergiesViewing
times: Tuesday 9 – Sunday 14 April 09:00 – 24:00Venue: INTERNI:
HYBRID ARCHITECTURE & DESIGN Università degli Studi di Milano:
Portico Richini Via Festa del Perdono, 7 (Exhibition floor space:
approx. 360m²)Designer: Akihisa Hirata (Akihisa Hirata Architecture
Office)Exhibited items: Solar panels, storage battery system, LED
bulbs, LED lighting fixtures, etc.URL:
http://panasonic.net/milanosalone
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130327005642/en/
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