Shell Brand Expands in Phoenix Area With the Return of the Kapanicas Family and the Conversion of Approximately 11 Mobil Locatio
15 Febbraio 2005 - 6:58PM
PR Newswire (US)
Shell Brand Expands in Phoenix Area With the Return of the
Kapanicas Family and the Conversion of Approximately 11 Mobil
Locations Converted Stations to Offer Shell Quality Fuels PHOENIX,
Feb. 15 /PRNewswire/ -- Residents in Phoenix and the surrounding
area will soon be seeing Shell yellow all over town as Shell Oil
Products US (SOPUS), the company that markets the Shell brand in
the Western United States, kicks off its re-branding effort with
the conversion of approximately 11 Mobil locations to the Shell
brand, the No. 1 brand of gasoline in the United States. "The
conversion of Mobil Superpumper locations begins a Valley-wide
process to expand the Shell brand and marks the aggressive growth
of Shell quality fuels to the Phoenix market," said Rick Powell,
Southwest Region Sales Manager for the company. "The Superpumper
locations that are to be converted are among the highest quality
locations in the Valley and SOPUS is excited to have them become
part of our network. The locations are spacious, clean, and offer
an excellent customer service experience to the motoring public,"
concluded Powell. SOPUS intends to complete this initial phase of
the conversion process in Phoenix and the surrounding area by the
end of February 2005, and the entire process is expected to
continue throughout the year. This effort is intended to create
minimal inconvenience to customers, as each station will remain
open for virtually the entire conversion period. "I started in the
fuel business 38 years ago as part of the Shell network and for the
past 22 years Superpumper has been a family operated business
serving the Phoenix market and we are excited about the opportunity
to once again get involved with the Shell brand," said Mike
Kapanicas, Superpumper President. The Shell MasterCard offers one
of the best rebate programs in the industry with a 5 percent rebate
on Shell quality fuels and a 1 percent rebate on retail purchases
anywhere the card is used and that amounts to approximately a 9
cents per gallon savings in Phoenix today. Local consumers can call
866-GET-Shell to apply for the new Shell MasterCard(R) from Citi
Cards. For nearly 100 years, quality fuel products have been
marketed under the Shell brand through a nationwide network of
branded service stations. Shell Oil Products US, a subsidiary of
Shell Oil Company, is a leader in the refining, transportation and
marketing of fuels, and has a network of approximately 6,600
branded gasoline stations in the Western United States. Shell Oil
Company is an affiliate of the Royal Dutch/Shell Group of Companies
(NYSE:RDNYSE:SC). For more information, please visit
http://www.shell.com/ . DATASOURCE: Shell Oil Products US CONTACT:
Cameron Smyth of Shell Oil Products US, +1-661-253-0737, or Shell
Oil Products US, +1-713-241-1578 Web site: http://www.shell.com/
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