NEW YORK, Oct. 16, 2019 /PRNewswire/ -- Fashion to Figure,
one of the first fashion retailers catering to the plus-size market
and specializing in on-trend clothing and accessories, is excited
to announce today a collaboration with YouTube Icon, Sarah Rae Vargas. The collaboration features an
exclusive capsule of 17 pieces, including fall dresses and
separates that combine Fashion to Figure's fit expertise with
Sarah's wearable glam aesthetic.
Known as a pioneer in the plus-size fashion YouTube space, Sarah
is known for her extensive review hauls and amplifies Fashion to
Figure's mission to consistently celebrate plus-size bodies and
offer the latest fashion pieces at accessible prices.
"This collection with FTF has been in my heart and head for
years. It is for every woman that has supported me through the
years that deserve to feel cute, comfortable and confident every
time they get dressed this season," said Sarah.
"I designed this capsule thinking about inspiring the plus-size
community to find something to feel great about daily. We might not
wake up every day happy with each part of our bodies, but we all
deserve a piece of clothing that makes us feel amazing. I have
always given myself the permission to feel confident in any type of
outfit– and this collection is about showing up fearless, sexy and
vibrant."
Nick Kaplan, president and
co-founder of Fashion to Figure states, "Sarah has been a part of
our family since her earlier days on YouTube. Her knowledge of what
fashionable plus-size women want in both fit and assortment and her
desire to inspire confidence is powerful and everything that FTF
delivers to the community. Our team is so proud of Sarah's detailed
hard work to bring this collection to life. She is a mom, a
role-model, a designer, an entrepreneur, a YouTube icon, and
forever an FTFBabe."
THE SRV x FTF includes:
- 17 piece capsule collection features fall favorite sweater
dresses and separates
- Price points from $39.95 -
$79.95
Imagery + Video Assets:
- Click here download high-resolution imagery of
Sarah Rae Vargas wearing the
collection and campaign videos.
SRVxFTF is available today October 16, 2019 starting at 3 PM EDT. and sold in stores and online
at FTF.com.
Follow the conversation @FashionToFigure and
@sarahhhrae. #SRVxFTF
About Sarah Rae
Vargas
Born in Aurora
IL of Mexican descent, Sarah Rae
Vargas is a Blogger-turned-YouTuber garnering over 1.7
million followers across all her social platforms. As a single mom
looking to create family-oriented content to help other single
moms, Sarah started her Blog, Ravings by Rae in 2012, and her
YouTube channel in 2013. Sarah's explosive community growth is a
result of her speaking candidly about topics specific to the
plus-size experience. Her popular sex positive education series on
YouTube "Let's Talk About Sex" and her body confidence series "Dear
Fat Girl…", where she shares stories of self-love, were
ground-breaking content moments for the plus-size community and
women in general on social media.
About FASHION TO FIGURE
Fashion to Figure, founded in
2004 is a leading retailer of on-trend, plus-size apparel and
accessories, operating 11 stores nationwide as well as a
substantial eCommerce business. Following the brand's relaunch in
2018 as part of the RTW multi-brand portfolio, Fashion to Figure
has accelerated its growth by capitalizing on its fashion heritage
while also executing against the brand's strategic vision,
resulting in a double-digit comp rate year-to-date driven by growth
in the eCommerce channel. RTW Retailwinds, Inc (NYSE: RTW) includes
New York & Company, Fashion to
Figure, Eva Mendes Collection,
Gabrielle Union Collection and Happy
x Nature by Kate Hudson alongside
its subscription services, NY&Company Closet and FTF Closet.
Its branded merchandise is sold exclusively at its retail and
outlet locations and online at www.nyandcompany.com,
www.fashiontofigure.com, https://www.happyxnature.com/,
www.nyandcompanycloset.com, www.fashiontofigurecloset.com
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SOURCE Fashion to Figure