West Ham United and Ghana National Team
Winger Competing in Skechers Football Boots with the New Evolution
Pack Now Taking the Brand Global
Skechers brings more strength to the pitch by adding West Ham
United and Ghana National Team winger Mohammed Kudus to its roster
of elite players competing in Skechers Football boots. Known to
fans by his nickname Star Boy, Kudus had already been seen playing
in Skechers Razor—the innovative speed boot that offers agility,
comfort and touch—and is now signed on as a Skechers athlete set to
appear in multiplatform marketing campaigns supporting Skechers
Football.
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the full release here:
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Mohammed Kudus ready to hit the pitch in
his Skechers Razor football boots from the new Evolution Pack.
(Photo: Business Wire)
Kudus joins Team Skechers as the Company drops the Evolution
Pack. The striking new colorway arrives just in time to celebrate a
year since Skechers Football first entered the pitch and marks the
brand’s expansion to the global market where players around the
world will have access to its signature Comfort That Performs for
the first time. Part of the brand’s fast evolution in the sport are
the elite players who have made Skechers part of their game,
including Harry Kane—who is currently competing in Skechers
Football boots at the UEFA Euro 2024.
“I’ve been testing and competing in the Skechers Razor for a
while now and it’s evident to me that this is the best and most
comfortable boot I’ve ever worn,” said Mohammed Kudus. “It’s the
right time to make it official with Skechers, and I look forward to
working with their team to help introduce this incredible brand to
more players as they take Skechers Football around the world.”
After developing his talent at an academy in Ghana, Kudus made
his professional debut at age 18 with Danish club Nordsjælland. He
later hit the global stage signing with Eredivisie club Ajax where
he scored 17 goals before moving to Premier League club West Ham
United in 2023. On the international stage, Kudus has scored 11
goals through 32 appearances with Ghana since 2019. His accolades
include Eredivisie Team of the Month four times, and CAF
(Confederation of African Football) Team of the Year as well as
Ghana Footballer of the Year in 2023.
“Mohammed Kudus is a sensational player loved by fans around the
world, and at age 23 is already known for his talent on the pitch,
so he’s the ideal athlete for Skechers,” added Greg Smith, VP of
Product Development and Merchandising for Skechers Performance.
“Along with Harry Kane and our entire team of elite athletes, it’s
clear that many of the best and brightest players in the world want
to wear comfort that performs. Skechers Football boots offer
innovation, performance and comfort that is unmatched on the pitch.
As we grow our roster, we’re introducing an expanded range of boots
with Academy and Youth styles this summer—a true evolution for
Skechers Football going into our second season on the pitch.”
The Skechers Football range includes three Elite styles
available in multiple colorways for men and women including the new
Evolution Pack. The Skechers Razor is a lightweight speed
boot with an explosive track-inspired design to maximize
acceleration and energy return. It features a carbon-infused
soleplate for responsive power and agility during play. The
SKX_01 is ideal for striking the ball with a custom last
meticulously crafted to optimize comfort and deliver a perfect fit
for enhancing touch on the field. Both boots are available in
standard low-profile with the SKX_01 also available in a high-top
version.
Beyond the Elite styles, Skechers will soon introduce a new line
of entry boots perfect for all levels of play with maximized
performance and comfort; as well as Youth and Kids boots for the
next generation of players that want to emulate their favorite
stars, featuring an adaptable fit and enhanced comfort in every
pair. Both ranges will be available in firm ground and turf
styles.
Skechers Football launched at the start of the 2023/24 season
when the brand signed Bayern Munich striker Harry Kane as the first
pro to compete in the boot. Skechers has since expanded its roster
with a number of Premier League athletes including Arsenal and
Ukrainian National Team defender Oleksandr Zinchenko, Nottingham
Forest and Swedish National Team forward Anthony Elanga, as well as
additional men’s and women’s professional athletes globally.
Beyond football, the Skechers team of elite athletes competing
in the brand’s performance footwear includes NBA stars Joel Embiid,
Julius Randle and Terance Mann; golfers Matt Fitzpatrick and Brooke
Henderson; Major League Baseball players Clayton Kershaw, Chris
Taylor, Brendan Donovan, Aaron Nola, and Wade Miley; and pickleball
pros Tyson McGuffin and Catherine Parenteau.
The Skechers Football collection is available at Skechers
websites, select Skechers retail stores, as well as specialty
football retailers worldwide. Football fans can get
behind-the-scenes access to Skechers Football product launches and
more by following @skechersfootball on Instagram and TikTok.
About SKECHERS U.S.A.,
Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in
Southern California, designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through skechers.com and
approximately 5,200 Skechers retail stores. A Fortune 500® company,
Skechers manages its international business through a network of
wholly-owned subsidiaries, joint venture partners, and
distributors. For more information, please visit about.skechers.com
and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240704983325/en/
Jennifer Clay SKECHERS U.S.A., Inc. jennc@skechers.com
Petra Kereem Skechers USA Ltd. Petra.kereem@skechers.com +44 (0)
1707 655 955
Grafico Azioni Skechers USA (NYSE:SKX)
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Grafico Azioni Skechers USA (NYSE:SKX)
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