Former Netherlands National Team Captain
Will Appear in Skechers Marketing Campaigns as the Brand’s
First Ambassador for Benelux
Ruud Gullit, football legend and former captain of the
Netherlands National Team, has signed on with global footwear brand
Skechers as its first ambassador in Benelux. Named World Soccer
Player of the Year twice and known as a “Total Footballer,” Gullit
will be featured in multi-platform marketing for Skechers’ footwear
and apparel collections, including Skechers Hands Free Slip-ins® as
his first campaign.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240826848838/en/
Skechers Benelux ambassador and football
legend Ruud Gullit in Skechers Hands Free Slip-ins® footwear.
(Photo: Business Wire)
"I've always had a love for stylish shoes. My time playing
football in Italy only enhanced that, and the look and feel of
Skechers continues to impress me," Ruud Gullit said. "I've
thoroughly studied their shoes and visited several stores before
engaging with the brand. The versatility of their range immediately
appealed to me—especially the comfort, convenience and style of
Skechers Hands Free Slip-ins. There's something for everyone, as I
like to say. Whether I'm doing analysis on television, working out,
playing golf, or attending a more formal event, Skechers offers
appropriate shoes for every occasion."
"Skechers not only boast stylish looks, but they also provide
comfort, thanks to the innovative technologies they're known for,"
Gullit continued. "Their dedication to active lifestyles and sports
perfectly aligns with my own motivations and values as a former
professional football player. I am looking forward to our
collaboration and am proud to be the brand’s first ambassador in my
home country."
"Ruud Gullit is the ideal choice for Skechers because of his
charisma, enthusiasm and humor,” said Maurice van Berkel, Country
Manager, Skechers USA Benelux B.V. "As a football legend who has
made significant contributions to Dutch and European football, Ruud
has an instant connection with fans across the region. We are
excited to embark on this journey together beginning with our new
Skechers Hands Free Slip-ins campaign, reaching new heights, and
enhancing his role in our dynamic and ambitious brand growth."
Born in Amsterdam, Ruud Gullit is considered one of the greatest
Dutch footballers of all time. He has played for renowned clubs
including HFC Haarlem, Feyenoord, PSV, AC Milan, Sampdoria, and
Chelsea. Gullit captained the "golden generation" that became
European champions in 1988. Following his illustrious playing
career, he transitioned into coaching roles at clubs such as
Newcastle United, Chelsea, and Feyenoord. Today, he serves as a
football analyst on sports programs.
In addition to Gullit, Skechers features former footballers in
its lifestyle advertising across Europe including Jamie Redknapp,
Frank Lebœuf, and Fabio Cannavaro. The brand also has a roster of
premier league football stars currently competing in Skechers boots
on the pitch including Harry Kane, Mohammed Kudus, Oleksandr
Zinchenko, and Anthony Elanga.
Skechers' men's footwear and apparel are available in Skechers
stores, at skechers.nl and skechers.be and in department stores,
specialty stores and shoe stores worldwide.
About Skechers U.S.A. Benelux B.V. and Skechers U.S.A.,
Inc.
Skechers USA Benelux B.V. is a subsidiary of Skechers U.S.A.,
Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern
California. Skechers designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through skechers.com and
approximately 5,200 Skechers retail stores. A Fortune 500® company,
Skechers manages its international business through a network of
wholly-owned subsidiaries, joint venture partners, and
distributors. For more information, please visit about.skechers.com
and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240826848838/en/
Media Contacts:
Amber van Weert Skechers USA Benelux B.V.
amber.vanweert@skechers.com
Serin Tuncehan TEAM LEWIS skechers@teamlewis.com
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