Women Small Bus. Owners in Male-Dominated Industries Are Ten Times More Likely Than Men to Have Their Expertise Questioned Be...
26 Febbraio 2019 - 3:00PM
Business Wire
Square and Thumbtack Survey Reveals New
Insights on Women Small Business Owners
In support of women in small business, and ahead of National
Women’s History Month, Square and Thumbtack surveyed over 900
female small business owners across the U.S. to better understand
the gender stereotypes women face, their susceptibility to the wage
gap, and the unique support system that female small business
owners have created to encourage and support each other.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190226005359/en/
A survey conducted by Square and Thumbtack shows that nearly
half (48 percent) of women business owners in male dominated
industries have had their expertise questioned on the job because
of their gender, making them ten times more likely than men
to face this kind of stereotyping. That number increases for black
women business owners, 58 percent of whom felt their
expertise had been questioned because of their race and gender.
"There was a time when I hid behind my email signature, ‘L.R.
Hanke,’ and never used my face on marketing materials. Upon
learning that I am a black, female roofer, I've had clients refuse
to shake my hand, dismiss me entirely, even doors shut in my face,”
said Letitia Hanke, a roofer based in Santa Rosa, CA.
Despite these hurdles, the majority of women small business
owners feel that by being their own boss, they are less susceptible
to workplace discrimination and the gender pay gap. By working for
themselves, 54 percent of women surveyed say they feel less
susceptible to the gender pay gap and 58 percent report that
they’re less likely to experience workplace discrimination.
Additionally, in the face of these challenges, female small
business owners are banding together to support one another. In
fact, 69 percent of women say it is personally important to
them to support other small businesses owned and operated by women,
and 40 percent of women reported having a network of female
small business owners to turn to for business-related advice.
“I was tired of dealing with the discrimination and instead
decided to use my unique perspective to my advantage. From the
moment I began to embrace this by using my full name, Letitia, and
my face on everything, my business grew. And it has continued to
grow ever since," said Hanke.
“We are now part of a tribe we didn’t know existed before we
started our business,” said Amy Wall, a handywoman based in
Washington, DC. “Women from all around the country now refer us or
seek us out for projects because they want to support a small
business run by two women. It’s unbelievable to see women we don’t
even know driving our business forward.”
The report also reveals that women business owners feel most
supported by their local government in Washington, DC, followed by
Chicago, and Houston. But overall, only 21 percent of women
business owners feel that their local government does enough to
support businesses owned and operated by women.
For full survey results and methodology, visit
www.thumbtack.com/blog/Build-Her-Up.
Methodology
These data were collected via the Thumbtack Economic Sentiment
Survey, which captures the attitudes and perspectives of thousands
of business owners from across the country every month to gauge how
they are feeling about the economy, their businesses, and their
careers. For this particular study, we focused on the 920
respondents to our January 2019 survey that identified as female.
The female freelance workers and small business owners that we
heard from spanned 47 states and the District of Columbia, and
represented fields ranging from photography to house painting to
personal training.
About Square, Inc.
Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with
Square Reader, making it possible for anyone to accept card
payments using a smartphone or a tablet computer. Today, Square
provides tools that empower businesses and individuals to
participate in the economy. This cohesive ecosystem of managed
payments, hardware, point-of-sale software, and other business
services helps sellers manage inventory, locations, and employees;
access financing; engage buyers; and grow sales. With Weebly,
sellers can build a website or online store; with Caviar,
restaurants can easily offer diners delivery, pickup, and group
ordering; and with Cash App, individuals can send, spend, and store
money. Square is headquartered in San Francisco, with offices in
the United States, Canada, Japan, Australia, Ireland, and the
UK.
About Thumbtack
Thumbtack, headquartered in San Francisco, was created to solve
a seemingly simple problem: local professionals need customers so
they can run and grow their business. Customers need local pros
too, but have trouble finding the right ones. So in 2008, the
Thumbtack founders developed a marketplace bringing the two
together. Since then, Thumbtack has helped hundreds of thousands of
skilled professionals build successful businesses and millions of
customers each year with everything from plumbing, to catering, to
personal training to math tutoring. Learn more at
www.thumbtack.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190226005359/en/
Square, Inc.Media contact:press@squareup.com
Thumbtackpress@Thumbtack.com
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