By Stephen Nakrosis

Mobile video platform TikTok on Tuesday said it was working with financial services and payment company Square Inc. to launch Square x TikTok, a new service for sellers.

Using Square x TikTok, sellers can send fans "directly from TikTok videos, ads and shopping tabs on their profiles to products available in their existing Square Online store," the companies said.

TikTok For Business users can set up a free Square Online store, they also said.

Also on Tuesday, TikTok said it was working with Integral Ad Science to launch a new brand safety solution for in-feed video ads on TikTok. Using the new service, "advertisers can now select IAS directly within TikTok's platform to ensure their campaign runs near verified brand safe and suitable content," the companies said.

Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

(END) Dow Jones Newswires

September 28, 2021 12:27 ET (16:27 GMT)

Copyright (c) 2021 Dow Jones & Company, Inc.
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